EFFECT OF VISUAL MERCHANDISING IN MEN’S BOUTIQUE SHOP TIRUPUR CITY

management

In retailing sector The Visual Merchandising plays an important role to create the customer awareness toward purchasing the product in Tirupur city. Visual Merchandising Design covers every space, environment, and visually stimulating factor which includes not only the architectural appearance but interior, graphic sign boards, window display, layout, store appliances, lighting, and even the looks and service attitude that sales employees have and show to customers. The Visual merchandise possess the good quality merchandise and design hit the shelf of the store, but customers don’t visit the store, those merchandise are not sold. In this analysis the Researcher selected five men’s boutique shops in tirupur city for the study. A well structured questionnaire is framed and given to the respondents in tirupur city. The statistical tools like percentage Analysis is used to analyze the findings and recommended suggestions are given to improvise the visual merchandising for boutique shops in tirupur city.

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