ANALYSING THE EXPORT POTENTIAL OF MARINE PRODUCTS FROM KANYAKUMARI DISTRICT: CHALLENGES AND OPPORTUNITIES

Social Science

Marine exports play an important role in developing the economic growth of coastal regions contributing in earning foreign exchange earnings and providing out employment opportunities. This particular study has analyzed the export potential of marine products from Kanyakumari district, featuring the major challenges and opportunities faced by exporters. This research examines the factors such as market accessibility, quality standards, cold chain management, logistics, that impacts the export performance of marine products. By analyzing statistically, the study can find out major problems including logistics inefficiencies, traceability requirements, and compliance with international quality standards. The study also reveals opportunities in exporting marine products from Kanyakumari district such as advancement in preservation technology, growing demand for seafood in global markets and government incentives supporting marine exports. The findings state that adopting sustainable practices, improving infrastructure and enhancing branding strategies can boost the export potential of marine products from Kanyakumari. This research provides key takeaways for policy makers, exporters, and future researchers looking to enhance the competitiveness of the marine export sector in the region.

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