Analytical study on nestle and its competitive survival strategy

Business strategy

To understand how the brand nestle and its competitor is functioning, is the main objective of this extract . Nestle believes to be highly competitive among all its competitors all over the world where as Parle believes to be more concentrated in the Indian market as stated by Parle in its vision statement. Nestles mission statement explains how it would like to the preferred product among all its competitors satisfying its stakeholders, Parle wants to be a part of a major chunk of the market share involving no stakeholders here, and involve about the fact they are innovative and want to be market leaders with this idea of being innovators. Moving on the Nestles goal states the line about health wellness and nutrition taking about their primary goals, and how their primary goals are to precisely produce quality products. Other than that nestles goal is also to have a sustainable financial performance to gain the trust of the stakeholders, thus what can be derived from this is that Nestle is a stakeholder oriented company. Like most Asian countries Parle is more of a business of ethics and culture which means the business is employee oriented as it talk about the people and parle not only being a business making it sound like the primary goal is not profit making it different from Nestle, parle’s goal states the terms of sustainability and social responsibility which means it considers more CSR activities contributing to the society at the same time as doing business.

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