ENTREPRENEURIAL SELF-EFFICACY AND PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES IN WARRI SOUTH LOCAL GOVERNMENT AREA, DELTA STATE

Entreprenuers

This study examined the relationship between entrepreneurial self-efficacy (developing new product and market opportunities, building innovative environment, defining core purpose of the organization and performance of small and medium scale enterprises in Delta State particularly hospitality industries in Warri, Delta State. A descriptive research survey design was carried out in this study, targeting a population of small and medium scale enterprises and 134 officials in the specified area. The sample size was determined using the Taro Yamane formula which consists of 100 officials selected through simple random sampling. Data collection employed a questionnaire administered to 20 business owners in Warri, Delta State, for a test-retest reliability assessment. The reliability of the instrument was established using Pearson’s product-moment correlation coefficient method, validated through face validation by course lecturers and two Business management department lecturers. Data analysis involved the use of percentages and regression analysis. The statistical analysis was carried out via Microsoft Statistical software version 28.0. The study findings unveiled that developing new product can positively affects market opportunities as well as the performance of small and medium scale enterprises. The study also indicated that building innovative environment can influence the performance of small and medium scale enterprises and that defining core purpose of the organization can have a positive influence on the performance of small and medium scale enterprises in Warri South Local Government Area, Delta State. This The study identifies the Risk dimension of Entrepreneurial Self-Efficacy as a significant contributor to improving firm performance, while the financial control dimension holds a comparatively lesser influence. The findings collectively suggest that all five dimensions of Entrepreneurial Self-Efficacy are crucial for achieving desirable performance outcomes in Small and Medium-Scale Enterprises. This study contributed through the provision of empirical proof showing the relationship between entrepreneurial self-efficacy (developing new product and market opportunities, building innovative environment, defining core purpose of the organization and performance of small and medium scale enterprises in Delta State particularly hospitality industries in Warri, Delta State.

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