UNDERSTANDING THE DYNAMICS OF MIGRANT TRADERS IN SEASONAL MICRO BUSINESSES IN MAIDUGURI METROPOLIS; A STUDY OF VEGETABLES AND FRUITS TRADERS.

Entrepreneurship

Understanding the dynamics of migrant traders on seasonal micro businesses in Maiduguri metropolis is the main objective of this research. In particular, it looked into the reasons behind the majority of migrant’s engagement in seasonal businesses, the motivation(s) behind starting seasonal micro businesses, and the migrant trader’s alternate source(s) of income at the end of each season. To address the particular objectives of this investigation, three hypotheses were developed and put to the test with primary data obtained via a survey approach. The study's population were Maiduguri's seasonal micro traders. 400 was chosen as the sample size using the Yamani formula. Convenient sampling was used as the sample approach for this investigation. It used SPSS version 27 to analyse the data using basic linear regression. The study's conclusions showed that there are observable causal factors behind the migrant trader’s seasonal micro business ventures in Maiduguri, Borno State. The study also demonstrated the existence of alternate sources of income for migrant traders in Maiduguri, Borno State, following each season, as well as the motivation that these traders exhibit when operating seasonal micro businesses in the region. Thus, the study addressed the need for integrating scholarly research with real-world applications and placing business practices in their respective contexts. It also highlights the long-term significance of seasonal micro businesses.

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