INTERNAL AND EXTERNAL ANALYSIS OF JIO

BUSINESS

Internal and External Environmental Analysis was carried out, Industry selected was the Telecom Industry. The company which got Volte (Voice Over Long Term Evolution) first in India and is currently the market leader with 39% market share with capital investment of 1.50 Lakh Crore; Reliance Jio. Researcher has compared the data plans along with spectrum bands to know how Jio is retaining its position in the market by beating its competitors. By the use of Porters Five Forces group has gaged the competitive pressure in the current market and its results on Jio. To know the full environment of Jio and its impact politically, environmentally, socially and technologically on the current market as per the Telecom Industry there is PEST analysis undertaken. There is discussion done on the opportunities for Jio taking into consideration the other tools also group has mentioned the threats to Jio due to other existing players in market. To know the entire process of Value Creation and know the internal analysis of Jio tools like Value Chain Analysis has been used. To know how Jio is segmenting the masses of India along with its targeting and positioning strategy has been discussed by the group. How Jio overcomes its threats group has mentioned the strengths and weaknesses of Jio after they have entered the market. To know the source of sustainable competitive advantage there has been Value, Rarity, Imitability and Non–Substitute (VRIN) analysis carried out. To understand the blue ocean strategy and red ocean strategy group has used the strategy canvas. Hence on doing an in-depth study of the internal and external environment of Reliance Jio, suitable and relevant suggestions for Jio have been provided at the end of the Group Report.

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