An overview of website promotional strategies

Sunita Sijwali

An overview of website promotional strategies

November 2017

Vol-3, Issue-6

Paper ID: 7061

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

website promotion

Keywords

website promotion online marketing offline marketing

Abstract

The present paper discusses about the website promotion and its strategies. A thorough literature survey was conducted in which various strategies used for promotion of any product or service were identified. Based on the nature they were categorized into three categories viz., online promotional strategy, offline promotional strategy, miscellaneous strategy. Promotion of a website can be an online and offline activity. Online promotion includes search engine visibility, brand visibility and getting high public relation links from other sites etc. Offline means using traditional media such as print and broadcast or speaking at conferences, etc. Each type of promotional strategies has its merits and demerits. One has to choose deliberately which strategy or combinations of strategy have to be implemented.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Sunita Sijwali	Jamia Millia Islamia

How to Cite

Use the following formats to cite this article in your research.

APA Style

Sijwali, Sunita (2017). An overview of website promotional strategies. International Journal of Advance Research and Innovative Ideas In Education, 3(6), 906-911.

MLA Style

Sijwali, Sunita. "An overview of website promotional strategies." International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 6, 2017, pp. 906-911.

IEEE Style

Sunita Sijwali, "An overview of website promotional strategies," International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 6, pp. 906-911, 2017.

Vancouver Style

Sijwali Sunita. An overview of website promotional strategies. International Journal of Advance Research and Innovative Ideas In Education. 2017;3(6):906-911.

Harvard Style

Sijwali, Sunita (2017) 'An overview of website promotional strategies', International Journal of Advance Research and Innovative Ideas In Education, 3(6), pp. 906-911.

Chicago Style

Sijwali, Sunita. "An overview of website promotional strategies." International Journal of Advance Research and Innovative Ideas In Education 3, no. 6 (2017): 906-911.

Turabian Style

Sijwali, Sunita. "An overview of website promotional strategies." International Journal of Advance Research and Innovative Ideas In Education 3, no. 6 (2017): 906-911.