DESIGN TO UTILIZE SOCIAL MEDIA DATA TO IMPROVE E-COMMERCE BUSINESS
Abstract & Details
Research Area
Computer Science & Engineering
Keywords
e-commerce
advertisements
demographic information
social media site
Abstract
A tremendous increase in the involvement in online shopping of products by the people has been become noteworthy these recent years. So the count of e-commerce sites also increased noticeably. This has been resulted in competition between different e-commerce sites. One of the ways of improving any business is by providing appropriate advertisements to the appropriate customers. The proposed framework tries to improve the individualized product recommendation from e-commerce site to its very new users who does not have any account as well as previous product purchase records or product view records in e-commerce site. To achieve the purpose solution makes use of demographic information and friend’s network information available on social media site.
License
This work is licensed under a Creative
Commons
Attribution-ShareAlike 4.0 International License.
Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Shruthi D | The National Institute of Engineering, Mysuru |
How to Cite
Use the following formats to cite this article in your research.
APA Style
D, Shruthi (2017). DESIGN TO UTILIZE SOCIAL MEDIA DATA TO IMPROVE E-COMMERCE BUSINESS. International Journal of Advance Research and Innovative Ideas In Education, 3(6), 842-848.
MLA Style
D, Shruthi. "DESIGN TO UTILIZE SOCIAL MEDIA DATA TO IMPROVE E-COMMERCE BUSINESS." International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 6, 2017, pp. 842-848.
IEEE Style
Shruthi D, "DESIGN TO UTILIZE SOCIAL MEDIA DATA TO IMPROVE E-COMMERCE BUSINESS," International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 6, pp. 842-848, 2017.
Vancouver Style
D Shruthi. DESIGN TO UTILIZE SOCIAL MEDIA DATA TO IMPROVE E-COMMERCE BUSINESS. International Journal of Advance Research and Innovative Ideas In Education. 2017;3(6):842-848.
Harvard Style
D, Shruthi (2017) 'DESIGN TO UTILIZE SOCIAL MEDIA DATA TO IMPROVE E-COMMERCE BUSINESS', International Journal of Advance Research and Innovative Ideas In Education, 3(6), pp. 842-848.
Chicago Style
D, Shruthi. "DESIGN TO UTILIZE SOCIAL MEDIA DATA TO IMPROVE E-COMMERCE BUSINESS." International Journal of Advance Research and Innovative Ideas In Education 3, no. 6 (2017): 842-848.
Turabian Style
D, Shruthi. "DESIGN TO UTILIZE SOCIAL MEDIA DATA TO IMPROVE E-COMMERCE BUSINESS." International Journal of Advance Research and Innovative Ideas In Education 3, no. 6 (2017): 842-848.
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