A STUDY ON BUYER BEHAVIOR OF CONSUMER TOWARDS KOTTAKKAL ARYA VAIDYA SALA PRODUCTS.

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The medicine with historical roots in India is Ayurveda medicine. In countries beyond India, Ayurveda therapies have been done in general wellness applications and in some cases in medical use.The accounts of transmission of medical knowledge are from God to sages and then to human physicians. Herbal compounds and minerals are typically applied in the Therapies. The term “Ayurveda” combines the Sanskrit word ayur (life) and veda (science and knowledge).Thus, Ayurveda means “the science of life.” In Ayurvedic medicine, health is defined as the soundness of sarira (body), manas (mind), and atman (self). Each of these must be nurtured if an individual is to have good health. Ayurveda offers methods of finding out early stages of diseases that are still undetectable by modern medical investigation. It is the knowledge of life in its entirety that is body, mind and soul. Ayurvedic medicine uses a variety of products and techniques to cleanse the body and restore balance. Some of these products may be harmful if used improperly or without the direction of a trained practitioner. For example, some herbs can cause side effects or interact with conventional medicines.

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