Interactive Marketing in Banking Industry
Abstract & Details
Research Area
Marketing
Keywords
Internet Banking
Mobile Banking
consumer satisfaction
Interactive Marketing .
Abstract
This is a conceptual research paper which is compiled by reviewing many researches done on interactive marketing and studies conducted on banking industry. This study aims to investigate the relationship between the interactive marketing factors and customer satisfaction. Apart from these, the customer’s opinion about internet banking and mobile banking services provided by banks is also investigated. Lastly, the employee’s opinion regarding the interactive marketing strategies adopted by banks are also reviewed.
Banking industry is becoming more competitive and mobile and internet banking is helping banks to reduce their cost as well as increase their consumer satisfaction level. So, in order to create better customer satisfaction they need to adopt interactive marketing strategies. Conclusions drawn from the study is Interactive marketing strategies are having positive impact on consumer satisfaction.
License
This work is licensed under a Creative
Commons
Attribution-ShareAlike 4.0 International License.
Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Shweta Mishra | ISIM Jaipur |
| 2 | Dr. Kavaldeep Dixit | ISIM Jaipur |
How to Cite
Use the following formats to cite this article in your research.
APA Style
Mishra, Shweta & Dixit, Dr. Kavaldeep (2017). Interactive Marketing in Banking Industry. International Journal of Advance Research and Innovative Ideas In Education, 3(4), 1687-1692.
MLA Style
Mishra, Shweta, and Dr. Kavaldeep Dixit. "Interactive Marketing in Banking Industry." International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 4, 2017, pp. 1687-1692.
IEEE Style
Shweta Mishra and Dr. Kavaldeep Dixit, "Interactive Marketing in Banking Industry," International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 4, pp. 1687-1692, 2017.
Vancouver Style
Mishra Shweta, Dixit Dr. Kavaldeep. Interactive Marketing in Banking Industry. International Journal of Advance Research and Innovative Ideas In Education. 2017;3(4):1687-1692.
Harvard Style
Mishra, Shweta & Dixit, Dr. Kavaldeep (2017) 'Interactive Marketing in Banking Industry', International Journal of Advance Research and Innovative Ideas In Education, 3(4), pp. 1687-1692.
Chicago Style
Mishra, Shweta and Dr. Kavaldeep Dixit. "Interactive Marketing in Banking Industry." International Journal of Advance Research and Innovative Ideas In Education 3, no. 4 (2017): 1687-1692.
Turabian Style
Mishra, Shweta and Dr. Kavaldeep Dixit. "Interactive Marketing in Banking Industry." International Journal of Advance Research and Innovative Ideas In Education 3, no. 4 (2017): 1687-1692.
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