IMPACT OF TELEVISION DIGITIZATION ON VIEWER SATISFACTION AND MEDIA CONSUMPTION IN INDIA

Dr. Gaurav

IMPACT OF TELEVISION DIGITIZATION ON VIEWER SATISFACTION AND MEDIA CONSUMPTION IN INDIA

July 2017

Vol-3, Issue-4

Paper ID: 5922

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Marketing

Keywords

Cable Digitization Media Consumption DTH Viewer Television

Abstract

Indian Television Industry today is one of the fastest growing entertainment industries throughout Asia which is reachable even to the Aam Aadmi given the number of new channels erupting all over the country and new shows being churned out constantly. Television industry in India has faced a diverse change in script, screenplay, concept or themes and storytelling pattern with private channels coming to the front row like Zee TV, Star TV, Star Plus and Sony Entertainment TV. Due to Cable Television Digitization the consumption pattern of the viewers has changed because of knowledge, education and social changes and this has been facilitated by the spread and reach of cable network from urban to rural, home to home which makes viewers open to change and they have welcomed this change. Another reason for this change is their artistic and cognitive diet.

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Author Information

#	Name	Institute / Affiliation
1	Dr. Gaurav	University College of Commerce& Management, Guru Kashi University, Talwandi Sabo (Bathinda)

How to Cite

Use the following formats to cite this article in your research.

APA Style

Gaurav, Dr. (2017). IMPACT OF TELEVISION DIGITIZATION ON VIEWER SATISFACTION AND MEDIA CONSUMPTION IN INDIA. International Journal of Advance Research and Innovative Ideas In Education, 3(4), 100-109.

MLA Style

Gaurav, Dr.. "IMPACT OF TELEVISION DIGITIZATION ON VIEWER SATISFACTION AND MEDIA CONSUMPTION IN INDIA." International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 4, 2017, pp. 100-109.

IEEE Style

Dr. Gaurav, "IMPACT OF TELEVISION DIGITIZATION ON VIEWER SATISFACTION AND MEDIA CONSUMPTION IN INDIA," International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 4, pp. 100-109, 2017.

Vancouver Style

Gaurav Dr.. IMPACT OF TELEVISION DIGITIZATION ON VIEWER SATISFACTION AND MEDIA CONSUMPTION IN INDIA. International Journal of Advance Research and Innovative Ideas In Education. 2017;3(4):100-109.

Harvard Style

Gaurav, Dr. (2017) 'IMPACT OF TELEVISION DIGITIZATION ON VIEWER SATISFACTION AND MEDIA CONSUMPTION IN INDIA', International Journal of Advance Research and Innovative Ideas In Education, 3(4), pp. 100-109.

Chicago Style

Gaurav, Dr.. "IMPACT OF TELEVISION DIGITIZATION ON VIEWER SATISFACTION AND MEDIA CONSUMPTION IN INDIA." International Journal of Advance Research and Innovative Ideas In Education 3, no. 4 (2017): 100-109.

Turabian Style

Gaurav, Dr.. "IMPACT OF TELEVISION DIGITIZATION ON VIEWER SATISFACTION AND MEDIA CONSUMPTION IN INDIA." International Journal of Advance Research and Innovative Ideas In Education 3, no. 4 (2017): 100-109.