Preference by Customers towards Life Insurance in Jammu

Management

Life insurance services have its character estimation in terms of understanding the customers for their cause in investment into insurance plans. Indian economy is developing and having huge middle class societal position and salaried persons. A survey analysis has been undertaken for 150 customers of Jammu in India to understand their preference towards Life Insurance. The results highlight that fondness of customers in investing in the Insurance is mostly due to its returns or else needs to save tax and prominently in terms of minimizing risk and uncertain situate. After the survey it is found that still major portion of customers in Jammu go with Life Insurance of Corporation (LIC).

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