CUSTOMER RELATIONSHIP MARKETING AN INDIAN PERSPECTIVE WITH SPECIAL REFERENCE TO SERVICE MARKETING IN CELL (MOBILE) PHONE INDUSTRY

Ms. Rekha Rawat; Dr. Anil Upadhyay; Manoj Kumar

CUSTOMER RELATIONSHIP MARKETING AN INDIAN PERSPECTIVE WITH SPECIAL REFERENCE TO SERVICE MARKETING IN CELL (MOBILE) PHONE INDUSTRY

March 2017

Vol-3, Issue-2

Paper ID: 3969

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

mARKETING

Keywords

Industry Cellphone Marketing Customer Relationship etc.

Abstract

The outcome of the study suggests that such a reward or incentive system is sometimes practiced in cellular service industry. The questionnaire used for the cellular industry officials is of special significance to the present study. This research on "Customer relationship marketing an Indian perspective with special reference to services marketing in cell phone industry" aims to find out the status of Relationship marketing in cellular industry. An exploratory research is to find out the state of relationship marketing in cell phone industry. The technology that gives a person the power to communicate anytime, anywhere - has spawned an entire industry in mobile telecommunication. The cell phone industry is being chosen specifically as it is the fastest growing industry in service sector in India.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Ms. Rekha Rawat	BHAGWANT UNIVERSITY
2	Dr. Anil Upadhyay	SPC Government College
3	Manoj Kumar	Bhagwant University

How to Cite

Use the following formats to cite this article in your research.

APA Style

Rawat, Ms. Rekha, Upadhyay, Dr. Anil, & Kumar, Manoj (2017). CUSTOMER RELATIONSHIP MARKETING AN INDIAN PERSPECTIVE WITH SPECIAL REFERENCE TO SERVICE MARKETING IN CELL (MOBILE) PHONE INDUSTRY. International Journal of Advance Research and Innovative Ideas In Education, 3(2), 1551-1556.

MLA Style

Rawat, Ms. Rekha, et al. "CUSTOMER RELATIONSHIP MARKETING AN INDIAN PERSPECTIVE WITH SPECIAL REFERENCE TO SERVICE MARKETING IN CELL (MOBILE) PHONE INDUSTRY." International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 2, 2017, pp. 1551-1556.

IEEE Style

Ms. Rekha Rawat, Dr. Anil Upadhyay, and Manoj Kumar, "CUSTOMER RELATIONSHIP MARKETING AN INDIAN PERSPECTIVE WITH SPECIAL REFERENCE TO SERVICE MARKETING IN CELL (MOBILE) PHONE INDUSTRY," International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 2, pp. 1551-1556, 2017.

Vancouver Style

Rawat Ms. Rekha, Upadhyay Dr. Anil, Kumar Manoj. CUSTOMER RELATIONSHIP MARKETING AN INDIAN PERSPECTIVE WITH SPECIAL REFERENCE TO SERVICE MARKETING IN CELL (MOBILE) PHONE INDUSTRY. International Journal of Advance Research and Innovative Ideas In Education. 2017;3(2):1551-1556.

Harvard Style

Rawat, Ms. Rekha, Upadhyay, Dr. Anil, & Kumar, Manoj (2017) 'CUSTOMER RELATIONSHIP MARKETING AN INDIAN PERSPECTIVE WITH SPECIAL REFERENCE TO SERVICE MARKETING IN CELL (MOBILE) PHONE INDUSTRY', International Journal of Advance Research and Innovative Ideas In Education, 3(2), pp. 1551-1556.

Chicago Style

Rawat, Ms. Rekha, Dr. Anil Upadhyay, and Manoj Kumar. "CUSTOMER RELATIONSHIP MARKETING AN INDIAN PERSPECTIVE WITH SPECIAL REFERENCE TO SERVICE MARKETING IN CELL (MOBILE) PHONE INDUSTRY." International Journal of Advance Research and Innovative Ideas In Education 3, no. 2 (2017): 1551-1556.

Turabian Style

Rawat, Ms. Rekha, Dr. Anil Upadhyay, and Manoj Kumar. "CUSTOMER RELATIONSHIP MARKETING AN INDIAN PERSPECTIVE WITH SPECIAL REFERENCE TO SERVICE MARKETING IN CELL (MOBILE) PHONE INDUSTRY." International Journal of Advance Research and Innovative Ideas In Education 3, no. 2 (2017): 1551-1556.