Analytical study on Consumer behavior towards “Maggi Instant noodle” in Mumbai –A post ban Scenario

Business Research

This research paper focuses on perception of consumers post ban towards Maggi instant noodles. Researcher has taken 50 sample size of age group of 15 and above. Research is conducted in city of Mumbai using convenience sampling method. The study deals with consumer behavior towards Maggi in post ban scenario is interlinked with wellness and health industry as ban was due to hazardous content in the Maggi Maggi is an international Brand of instant noodle owned by Nestle since 1947. Maggi instant noodle penetrate in India in 1983.they instantly capture market with an entirely new food category called as instant noodle. The target consumer was children and mothers. with its 25 years, it has reached 90% of instant noodle market. Maggi is the great revenue contributor for Nestle. Suddenly there is a drop in sale due to negative publicity due all wrong reason like presence of hazardous content which has shaken the trust of Consumer. Researcher has Highlighted the comparative analysis of maggi consumption in pre and post ban scenario

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