Marketing of Films through Social Media: A Conceptual Framework

Sriram.M; Ravikumar. T

Marketing of Films through Social Media: A Conceptual Framework

December 2016

Vol-2, Issue-6

Paper ID: 3524

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Marketing Management

Keywords

Social media Demographics IMDB (Internet Movie Database) Marketing

Abstract

The purpose of this article is to provide some insight into how social media is used to most effectively market movies. Social media saves time and money while increasing theatre attendance, which has experienced decline over the past several years, especially in the young adult demographic. Social media can effectively target different demographics to come to theatres to watch movies provided they are able to address them effectively and create a wow factor which will drive their interest.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Sriram.M	Christ University
2	Ravikumar. T	Christ University

How to Cite

Use the following formats to cite this article in your research.

APA Style

Sriram.M & T, Ravikumar. (2016). Marketing of Films through Social Media: A Conceptual Framework. International Journal of Advance Research and Innovative Ideas In Education, 2(6), 1498-1501.

MLA Style

Sriram.M, and Ravikumar. T. "Marketing of Films through Social Media: A Conceptual Framework." International Journal of Advance Research and Innovative Ideas In Education, vol. 2, no. 6, 2016, pp. 1498-1501.

IEEE Style

Sriram.M and Ravikumar. T, "Marketing of Films through Social Media: A Conceptual Framework," International Journal of Advance Research and Innovative Ideas In Education, vol. 2, no. 6, pp. 1498-1501, 2016.

Vancouver Style

Sriram.M, T Ravikumar.. Marketing of Films through Social Media: A Conceptual Framework. International Journal of Advance Research and Innovative Ideas In Education. 2016;2(6):1498-1501.

Harvard Style

Sriram.M & T, Ravikumar. (2016) 'Marketing of Films through Social Media: A Conceptual Framework', International Journal of Advance Research and Innovative Ideas In Education, 2(6), pp. 1498-1501.

Chicago Style

Sriram.M and Ravikumar. T. "Marketing of Films through Social Media: A Conceptual Framework." International Journal of Advance Research and Innovative Ideas In Education 2, no. 6 (2016): 1498-1501.

Turabian Style

Sriram.M and Ravikumar. T. "Marketing of Films through Social Media: A Conceptual Framework." International Journal of Advance Research and Innovative Ideas In Education 2, no. 6 (2016): 1498-1501.