A STUDY OF CUSTOMER’S BEHAVIOR TOWARDS SOCIAL MEDIA MARKETING

Rajdeep Singh; Rozy Rani

A STUDY OF CUSTOMER’S BEHAVIOR TOWARDS SOCIAL MEDIA MARKETING

July 2016

Vol-2, Issue-4

Paper ID: 2849

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

BUSINESS MANAGEMENT

Keywords

Social media Technological advancements consumer behavior

Abstract

Due to ample innovations and technological advancements, Social media has gaining popularity in each and every part of the world. People are nowadays connected to each other with the help of social websites such as facebook, twitter any many more apps available on the internet. So each and every organization is concentrating upon social media and using it as a marketing tool due to its wide reach and economic characteristic. Therefore, Prime objective of this research paper is to measure consumer behavior towards social media marketing and relationship between social media and consumer behavior with the help of 150 respondents as sample size. Statistical tool correlation and frequency distribution is used to analyze the results and correlation value depicts that there is positive relationship between Social media marketing and consumer behavior.

License

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Author Information

#	Name	Institute / Affiliation
1	Rajdeep Singh	Baba Farid College,Deon , Bathinda
2	Rozy Rani	Guru Kashi University, Talwandi Sabo

How to Cite

Use the following formats to cite this article in your research.

APA Style

Singh, Rajdeep & Rani, Rozy (2016). A STUDY OF CUSTOMER’S BEHAVIOR TOWARDS SOCIAL MEDIA MARKETING. International Journal of Advance Research and Innovative Ideas In Education, 2(4), 262-267.

MLA Style

Singh, Rajdeep, and Rozy Rani. "A STUDY OF CUSTOMER’S BEHAVIOR TOWARDS SOCIAL MEDIA MARKETING." International Journal of Advance Research and Innovative Ideas In Education, vol. 2, no. 4, 2016, pp. 262-267.

IEEE Style

Rajdeep Singh and Rozy Rani, "A STUDY OF CUSTOMER’S BEHAVIOR TOWARDS SOCIAL MEDIA MARKETING," International Journal of Advance Research and Innovative Ideas In Education, vol. 2, no. 4, pp. 262-267, 2016.

Vancouver Style

Singh Rajdeep, Rani Rozy. A STUDY OF CUSTOMER’S BEHAVIOR TOWARDS SOCIAL MEDIA MARKETING. International Journal of Advance Research and Innovative Ideas In Education. 2016;2(4):262-267.

Harvard Style

Singh, Rajdeep & Rani, Rozy (2016) 'A STUDY OF CUSTOMER’S BEHAVIOR TOWARDS SOCIAL MEDIA MARKETING', International Journal of Advance Research and Innovative Ideas In Education, 2(4), pp. 262-267.

Chicago Style

Singh, Rajdeep and Rozy Rani. "A STUDY OF CUSTOMER’S BEHAVIOR TOWARDS SOCIAL MEDIA MARKETING." International Journal of Advance Research and Innovative Ideas In Education 2, no. 4 (2016): 262-267.

Turabian Style

Singh, Rajdeep and Rozy Rani. "A STUDY OF CUSTOMER’S BEHAVIOR TOWARDS SOCIAL MEDIA MARKETING." International Journal of Advance Research and Innovative Ideas In Education 2, no. 4 (2016): 262-267.