ATTITUDE OF GEN Z IN THE WORKPLACE-A STUDY IN SELECTED GARMENT INDUSTRIES IN TIRUPUR

Commerce

Understanding employee attitudes is crucial for organizational success, particularly among younger generations entering the workforce. This study examines the workplace attitudes of Generation Z employees in the garment industry of Tirupur, India. The research utilizes a descriptive design and primary data collected from 100 respondents through structured questionnaires. Key findings reveal that Gen Z workers highly value work-life balance, supportive leadership, and career growth opportunities. Statistical analysis through Chi-square and ANOVA indicates that while gender does not significantly associate with feedback preferences or long-term retention, the type of benefits preferred does significantly impact motivation levels. The study suggests that garment industries must modernize HR practices to align with these generational expectations to reduce turnover and maintain global competitiveness.

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