DYNAMICS OF LANGUAGE SHIFT AND TRANSFORMATION OF MADURESE ETHNIC IDENTITY IN JEMBER REGENCY

Languages and Literature

This study examines the dynamics of language choice, factors of shift, and their implications for Madurese ethnic identity in Jember Regency. The results show that Madurese living in homogeneous environments still maintain Madurese, especially the adult generation, although the younger generation is shifting to Indonesian. Conversely, in communities with a mixed Javanese ethnicity, language choice is more varied, with increased use of both Javanese and Indonesian. In neighborhood settings, Javanese serves as a means of social integration, while Indonesian serves as a neutral medium. This language shift is triggered by education, media, parenting styles, cross-ethnic interactions, mixed marriages, and stigma against Madurese. As a result, Madurese ethnic identity has become more fluid and hybrid, although Madurese remains symbolically preserved. Revitalization efforts are needed through education, local media, and the involvement of the younger generation to ensure the sustainability of Madurese.

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