THE IMPACT OF COMMUNICATION INFORMATION QUALITY, COMMUNICATION APPROPRIATENESS, COMMUNICATION CLARITY, AND COMMUNICATION STYLE ON CUSTOMER LOYALTY IN ENTERPRISES IN THAI NGUYEN PROVINCE

Nguyen Thanh Binh

THE IMPACT OF COMMUNICATION INFORMATION QUALITY, COMMUNICATION APPROPRIATENESS, COMMUNICATION CLARITY, AND COMMUNICATION STYLE ON CUSTOMER LOYALTY IN ENTERPRISES IN THAI NGUYEN PROVINCE

July 2026

Vol-12, Issue-4

Paper ID: 28785

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Communication Information

Keywords

Communication Information Communication Appropriateness Communication Clarity Communication Style Customer Loyalty Thai Nguyen Province

Abstract

This study examines the impact of communication information quality, communication appropriateness, communication clarity, and communication style on customer loyalty in enterprises in Thai Nguyen Province, Vietnam. Data were collected from 236 customers using a structured questionnaire with a five-point Likert scale. The proposed research model was analyzed using SPSS through Cronbach's Alpha reliability analysis, Exploratory Factor Analysis (EFA), and multiple linear regression. The empirical results indicate that all four communication dimensions have positive and statistically significant effects on customer loyalty. Furthermore, the study offers practical managerial implications for enterprises seeking to improve communication effectiveness, strengthen customer relationships, and enhance customer loyalty in an increasingly competitive market

License

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Author Information

#	Name	Institute / Affiliation
1	Nguyen Thanh Binh	Hanoi University of Mining and Geology, Vietnam

How to Cite

Use the following formats to cite this article in your research.

APA Style

Binh, Nguyen Thanh (2026). THE IMPACT OF COMMUNICATION INFORMATION QUALITY, COMMUNICATION APPROPRIATENESS, COMMUNICATION CLARITY, AND COMMUNICATION STYLE ON CUSTOMER LOYALTY IN ENTERPRISES IN THAI NGUYEN PROVINCE. International Journal of Advance Research and Innovative Ideas In Education, 12(4), 372-380.

MLA Style

Binh, Nguyen Thanh. "THE IMPACT OF COMMUNICATION INFORMATION QUALITY, COMMUNICATION APPROPRIATENESS, COMMUNICATION CLARITY, AND COMMUNICATION STYLE ON CUSTOMER LOYALTY IN ENTERPRISES IN THAI NGUYEN PROVINCE." International Journal of Advance Research and Innovative Ideas In Education, vol. 12, no. 4, 2026, pp. 372-380.

IEEE Style

Nguyen Thanh Binh, "THE IMPACT OF COMMUNICATION INFORMATION QUALITY, COMMUNICATION APPROPRIATENESS, COMMUNICATION CLARITY, AND COMMUNICATION STYLE ON CUSTOMER LOYALTY IN ENTERPRISES IN THAI NGUYEN PROVINCE," International Journal of Advance Research and Innovative Ideas In Education, vol. 12, no. 4, pp. 372-380, 2026.

Vancouver Style

Binh Nguyen Thanh. THE IMPACT OF COMMUNICATION INFORMATION QUALITY, COMMUNICATION APPROPRIATENESS, COMMUNICATION CLARITY, AND COMMUNICATION STYLE ON CUSTOMER LOYALTY IN ENTERPRISES IN THAI NGUYEN PROVINCE. International Journal of Advance Research and Innovative Ideas In Education. 2026;12(4):372-380.

Harvard Style

Binh, Nguyen Thanh (2026) 'THE IMPACT OF COMMUNICATION INFORMATION QUALITY, COMMUNICATION APPROPRIATENESS, COMMUNICATION CLARITY, AND COMMUNICATION STYLE ON CUSTOMER LOYALTY IN ENTERPRISES IN THAI NGUYEN PROVINCE', International Journal of Advance Research and Innovative Ideas In Education, 12(4), pp. 372-380.

Chicago Style

Binh, Nguyen Thanh. "THE IMPACT OF COMMUNICATION INFORMATION QUALITY, COMMUNICATION APPROPRIATENESS, COMMUNICATION CLARITY, AND COMMUNICATION STYLE ON CUSTOMER LOYALTY IN ENTERPRISES IN THAI NGUYEN PROVINCE." International Journal of Advance Research and Innovative Ideas In Education 12, no. 4 (2026): 372-380.

Turabian Style

Binh, Nguyen Thanh. "THE IMPACT OF COMMUNICATION INFORMATION QUALITY, COMMUNICATION APPROPRIATENESS, COMMUNICATION CLARITY, AND COMMUNICATION STYLE ON CUSTOMER LOYALTY IN ENTERPRISES IN THAI NGUYEN PROVINCE." International Journal of Advance Research and Innovative Ideas In Education 12, no. 4 (2026): 372-380.