Perceived Brand Quality and Brand Loyalty, The Moderating Role of Association Duration of dealers

U.Barathan; Dr. M.Iswarya

Perceived Brand Quality and Brand Loyalty, The Moderating Role of Association Duration of dealers

May 2025

Vol-11, Issue-3

Paper ID: 26750

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Management

Keywords

Brand Quality Brand Loyalty Association Duration Dealer Network Moderation Distribution Channels Relationship Marketing Brand Management Automotive Industry (Adjust to specific industry).

Abstract

This study investigates the relationship between perceived brand quality and brand loyalty, and the moderating role of association duration of dealers. Drawing on the literature of consumer behavior and brand management, this research proposes that a longer association duration between consumers and brands enhances the positive impact of perceived brand quality on brand loyalty. This study contributes to the literature by providing a deeper understanding of the boundary conditions of the relationship between perceived brand quality and brand loyalty.

License

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Author Information

#	Name	Institute / Affiliation
1	U.Barathan	Hindustan College of Engineering and Technology, Coimbatore, Tamil Nadu
2	Dr. M.Iswarya	Hindustan College of Engineering and Technology, Coimbatore, Tamil Nadu

How to Cite

Use the following formats to cite this article in your research.

APA Style

U.Barathan & M.Iswarya, Dr. (2025). Perceived Brand Quality and Brand Loyalty, The Moderating Role of Association Duration of dealers. International Journal of Advance Research and Innovative Ideas In Education, 11(3), 2511-2517.

MLA Style

U.Barathan, and Dr. M.Iswarya. "Perceived Brand Quality and Brand Loyalty, The Moderating Role of Association Duration of dealers." International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 3, 2025, pp. 2511-2517.

IEEE Style

U.Barathan and Dr. M.Iswarya, "Perceived Brand Quality and Brand Loyalty, The Moderating Role of Association Duration of dealers," International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 3, pp. 2511-2517, 2025.

Vancouver Style

U.Barathan, M.Iswarya Dr.. Perceived Brand Quality and Brand Loyalty, The Moderating Role of Association Duration of dealers. International Journal of Advance Research and Innovative Ideas In Education. 2025;11(3):2511-2517.

Harvard Style

U.Barathan & M.Iswarya, Dr. (2025) 'Perceived Brand Quality and Brand Loyalty, The Moderating Role of Association Duration of dealers', International Journal of Advance Research and Innovative Ideas In Education, 11(3), pp. 2511-2517.

Chicago Style

U.Barathan and Dr. M.Iswarya. "Perceived Brand Quality and Brand Loyalty, The Moderating Role of Association Duration of dealers." International Journal of Advance Research and Innovative Ideas In Education 11, no. 3 (2025): 2511-2517.

Turabian Style

U.Barathan and Dr. M.Iswarya. "Perceived Brand Quality and Brand Loyalty, The Moderating Role of Association Duration of dealers." International Journal of Advance Research and Innovative Ideas In Education 11, no. 3 (2025): 2511-2517.