ANALYSIS OF MOTIVATIONAL FACTORS AFFECTING MALAGASY EMPLOYEES AND THEIR IMPACTS: THE PERSPECTIVE OF THEIR LINE MANAGERS

Management

Despite its young population, Madagascar remains a precarious country. These people live in poverty despite their natural wealth and desperately seek work to fill the void, while those who do have jobs hang on to them, trying to motivate themselves. This study attempts to understand, through managers, the factors that motivate Malagasy employees to work, as well as the impact of these factors on the company and on employees. An exploratory study was conducted through interviews with 30 managers. Data processing was based on lexical analysis to identify the main themes related to motivational factors, Spearman's correlation to examine the relationship between these factors and their impacts on the company and employees, and linear regression to confirm the existence of a directional effect between the variables. The results showed eight motivational factors, such as monetary rewards, interpersonal relationships, benefits, working conditions, intrinsic rewards, non-financial rewards, competence, and job security, which are directionally related to certain impacts, such as company and employee performance, the company's professional image, the company’s reputation, employee motivation and their loyalty.

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