Impact of artificial intelligence in digital marketing

Gokul krishnan S; Dr.VP Amuthanayaki

Impact of artificial intelligence in digital marketing

April 2025

Vol-11, Issue-2

Paper ID: 26209

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Marketing

Keywords

Artificial Intelligence Digital Marketing Customer Engagement Personalization Predictive Analytics Chatbots Marketing Automation Consumer Behavior ROI Data-Driven Marketing.

Abstract

Artificial Intelligence (AI) is transforming the landscape of digital marketing by enabling smarter, data-driven decision-making and more personalized customer experiences. From chatbots and predictive analytics to content creation and customer segmentation, AI technologies are revolutionizing the way businesses interact with consumers online. This research aims to explore the multifaceted impact of AI on digital marketing strategies, focusing on its benefits, challenges, and implications for future marketing trends. The study also highlights how AI enhances customer engagement, improves ROI, and reshapes consumer behavior through advanced automation and real-time insights. By analyzing industry practices and customer responses, this paper seeks to offer a comprehensive understanding of AI’s evolving role in digital marketing.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Gokul krishnan S	Dr.NGP Arts and Science College
2	Dr.VP Amuthanayaki	Dr.NGP Arts and Science College

How to Cite

Use the following formats to cite this article in your research.

APA Style

S, Gokul krishnan & Amuthanayaki, Dr.VP (2025). Impact of artificial intelligence in digital marketing. International Journal of Advance Research and Innovative Ideas In Education, 11(2), 1967-1971.

MLA Style

S, Gokul krishnan, and Dr.VP Amuthanayaki. "Impact of artificial intelligence in digital marketing." International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 2, 2025, pp. 1967-1971.

IEEE Style

Gokul krishnan S and Dr.VP Amuthanayaki, "Impact of artificial intelligence in digital marketing," International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 2, pp. 1967-1971, 2025.

Vancouver Style

S Gokul krishnan, Amuthanayaki Dr.VP. Impact of artificial intelligence in digital marketing. International Journal of Advance Research and Innovative Ideas In Education. 2025;11(2):1967-1971.

Harvard Style

S, Gokul krishnan & Amuthanayaki, Dr.VP (2025) 'Impact of artificial intelligence in digital marketing', International Journal of Advance Research and Innovative Ideas In Education, 11(2), pp. 1967-1971.

Chicago Style

S, Gokul krishnan and Dr.VP Amuthanayaki. "Impact of artificial intelligence in digital marketing." International Journal of Advance Research and Innovative Ideas In Education 11, no. 2 (2025): 1967-1971.

Turabian Style

S, Gokul krishnan and Dr.VP Amuthanayaki. "Impact of artificial intelligence in digital marketing." International Journal of Advance Research and Innovative Ideas In Education 11, no. 2 (2025): 1967-1971.