The Psychology of Promotion: How Marketing Strategies Shape Consumer Buying Decisions

A.K Nirav

The Psychology of Promotion: How Marketing Strategies Shape Consumer Buying Decisions

April 2025

Vol-11, Issue-2

Paper ID: 26131

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

marketing

Keywords

consumer action marketing buying behaviour promotions

Abstract

This research examines how various promotional techniques influence buying decisions. The investigation builds upon existing literature analyzing multiple components of the promotional mix: advertising, direct sales, discount strategies, direct marketing, and public engagement initiatives. The study additionally explores diverse consumer behavior aspects susceptible to influence, incorporating psychological dimensions, customer perspectives, and population

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	A.K Nirav	St.Joseph’s University

How to Cite

Use the following formats to cite this article in your research.

APA Style

Nirav, A.K (2025). The Psychology of Promotion: How Marketing Strategies Shape Consumer Buying Decisions. International Journal of Advance Research and Innovative Ideas In Education, 11(2), 1570-1581.

MLA Style

Nirav, A.K. "The Psychology of Promotion: How Marketing Strategies Shape Consumer Buying Decisions." International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 2, 2025, pp. 1570-1581.

IEEE Style

A.K Nirav, "The Psychology of Promotion: How Marketing Strategies Shape Consumer Buying Decisions," International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 2, pp. 1570-1581, 2025.

Vancouver Style

Nirav A.K. The Psychology of Promotion: How Marketing Strategies Shape Consumer Buying Decisions. International Journal of Advance Research and Innovative Ideas In Education. 2025;11(2):1570-1581.

Harvard Style

Nirav, A.K (2025) 'The Psychology of Promotion: How Marketing Strategies Shape Consumer Buying Decisions', International Journal of Advance Research and Innovative Ideas In Education, 11(2), pp. 1570-1581.

Chicago Style

Nirav, A.K. "The Psychology of Promotion: How Marketing Strategies Shape Consumer Buying Decisions." International Journal of Advance Research and Innovative Ideas In Education 11, no. 2 (2025): 1570-1581.

Turabian Style

Nirav, A.K. "The Psychology of Promotion: How Marketing Strategies Shape Consumer Buying Decisions." International Journal of Advance Research and Innovative Ideas In Education 11, no. 2 (2025): 1570-1581.