Bridging the Market Gap: A Mobile App for Direct Farmer-to-Buyer Transactions

Computer Engineering

Small and marginal farmers often face challenges in accessing direct markets, leading to dependency on intermediaries and reduced income. This paper presents a mobile-based solution designed to connect farmers directly with consumers and retailers, ensuring fair pricing and eliminating middlemen. The proposed application enables farmers to list their produce and manage transactions seamlessly. By integrating features such as real-time product listings, secure digital payments, and an intuitive interface, the platform empowers farmers with greater market control. The study follows a structured development approach, incorporating user feedback and usability testing to refine functionality. Preliminary trials indicate that the platform significantly enhances profitability, accelerates the sales process, and fosters a transparent agricultural trade ecosystem. This mobile application serves as a pivotal step toward a more sustainable and inclusive agricultural economy.

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