EXPLORING THE FUTURE OF AI IN CUSTOMER RELATIONSHIP MANAGEMENT

K . DARSANI; S. Namasivayam1

EXPLORING THE FUTURE OF AI IN CUSTOMER RELATIONSHIP MANAGEMENT

April 2025

Vol-11, Issue-2

Paper ID: 26070

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

commerce

Keywords

AI in CRM Customer Engagement Predictive Analytics Automation Ethical AI Business Transformation

Abstract

Management (CRM) in the digital economy. It examines how AI-driven CRM solutions enhance customer engagement, improve predictive analytics, and streamline business processes. Through an analysis of real-world applications, the research identifies key benefits such as personalized customer interactions, automation of support services, and data-driven decision-making. However, challenges such as data privacy concerns, algorithmic biases, and the need for human-AI collaboration are also highlighted. The findings suggest that organizations investing in AI-powered CRM systems gain a competitive advantage by delivering superior customer experiences while optimizing operational efficiency. The study underscores the importance of ethical AI governance and employee upskilling to maximize the potential of AI in CRM.

License

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Author Information

#	Name	Institute / Affiliation
1	K . DARSANI	Dr. N.G.P. Arts and Science College, Coimbatore, Tamil Nadu, India
2	S. Namasivayam1	Dr. N.G.P. Arts and Science College, Coimbatore, Tamil Nadu, India

How to Cite

Use the following formats to cite this article in your research.

APA Style

DARSANI, K . & Namasivayam1, S. (2025). EXPLORING THE FUTURE OF AI IN CUSTOMER RELATIONSHIP MANAGEMENT. International Journal of Advance Research and Innovative Ideas In Education, 11(2), 1105-1108.

MLA Style

DARSANI, K ., and S. Namasivayam1. "EXPLORING THE FUTURE OF AI IN CUSTOMER RELATIONSHIP MANAGEMENT." International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 2, 2025, pp. 1105-1108.

IEEE Style

K . DARSANI and S. Namasivayam1, "EXPLORING THE FUTURE OF AI IN CUSTOMER RELATIONSHIP MANAGEMENT," International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 2, pp. 1105-1108, 2025.

Vancouver Style

DARSANI K ., Namasivayam1 S.. EXPLORING THE FUTURE OF AI IN CUSTOMER RELATIONSHIP MANAGEMENT. International Journal of Advance Research and Innovative Ideas In Education. 2025;11(2):1105-1108.

Harvard Style

DARSANI, K . & Namasivayam1, S. (2025) 'EXPLORING THE FUTURE OF AI IN CUSTOMER RELATIONSHIP MANAGEMENT', International Journal of Advance Research and Innovative Ideas In Education, 11(2), pp. 1105-1108.

Chicago Style

DARSANI, K . and S. Namasivayam1. "EXPLORING THE FUTURE OF AI IN CUSTOMER RELATIONSHIP MANAGEMENT." International Journal of Advance Research and Innovative Ideas In Education 11, no. 2 (2025): 1105-1108.

Turabian Style

DARSANI, K . and S. Namasivayam1. "EXPLORING THE FUTURE OF AI IN CUSTOMER RELATIONSHIP MANAGEMENT." International Journal of Advance Research and Innovative Ideas In Education 11, no. 2 (2025): 1105-1108.