Study on Emotional Branding and Its Effect on Consumer Loyalty
Abstract & Details
Research Area
Marketing Management
Keywords
Emotional Branding
Consumer Loyalty
Brand Attachment
Brand Trust
Abstract
Emotional branding has emerged as a crucial strategy for businesses to create strong consumer connections and drive loyalty. This study examines the impact of emotional branding on consumer loyalty by analyzing key factors such as brand trust, attachment, personality, and love. A mixed-method approach is employed, incorporating both survey-based quantitative analysis and qualitative interviews. The findings reveal a significant positive correlation between emotional branding and consumer loyalty, highlighting the importance of emotional connections in brand commitment. The study provides valuable insights for marketers to enhance brand strategies and foster long-term customer relationships. Further research is recommended to explore the influence of digital branding and cultural variations on emotional branding effectiveness.
License
This work is licensed under a Creative
Commons
Attribution-ShareAlike 4.0 International License.
Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Shilpa Pathak Thakur | D. Y. Patil Deemed to be University, Maharashtra, Mumbai,India |
How to Cite
Use the following formats to cite this article in your research.
APA Style
Thakur, Shilpa Pathak (2025). Study on Emotional Branding and Its Effect on Consumer Loyalty. International Journal of Advance Research and Innovative Ideas In Education, 4(6), 789-793.
MLA Style
Thakur, Shilpa Pathak. "Study on Emotional Branding and Its Effect on Consumer Loyalty." International Journal of Advance Research and Innovative Ideas In Education, vol. 4, no. 6, 2025, pp. 789-793.
IEEE Style
Shilpa Pathak Thakur, "Study on Emotional Branding and Its Effect on Consumer Loyalty," International Journal of Advance Research and Innovative Ideas In Education, vol. 4, no. 6, pp. 789-793, 2025.
Vancouver Style
Thakur Shilpa Pathak. Study on Emotional Branding and Its Effect on Consumer Loyalty. International Journal of Advance Research and Innovative Ideas In Education. 2025;4(6):789-793.
Harvard Style
Thakur, Shilpa Pathak (2025) 'Study on Emotional Branding and Its Effect on Consumer Loyalty', International Journal of Advance Research and Innovative Ideas In Education, 4(6), pp. 789-793.
Chicago Style
Thakur, Shilpa Pathak. "Study on Emotional Branding and Its Effect on Consumer Loyalty." International Journal of Advance Research and Innovative Ideas In Education 4, no. 6 (2025): 789-793.
Turabian Style
Thakur, Shilpa Pathak. "Study on Emotional Branding and Its Effect on Consumer Loyalty." International Journal of Advance Research and Innovative Ideas In Education 4, no. 6 (2025): 789-793.
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