Study of Customer Relationship Management (CRM) and Its Impact on Business Growth
Abstract & Details
Research Area
Marketing Management
Keywords
Customer Relationship Management
Business Growth
Customer Satisfaction
CRM Implementation
Abstract
Customer Relationship Management (CRM) has emerged as a strategic approach for businesses to enhance customer interactions, improve satisfaction, and drive business growth. This study examines the impact of CRM on key business metrics, including revenue growth, customer retention, and satisfaction levels. A mixed-method approach, utilizing surveys and interviews, was employed to gather data from businesses of various sizes. The findings indicate that CRM adoption significantly contributes to increased financial performance and customer loyalty. However, challenges such as data integration and employee resistance persist. Addressing these issues and leveraging emerging technologies can further optimize CRM implementation for sustainable business success.
License
This work is licensed under a Creative
Commons
Attribution-ShareAlike 4.0 International License.
Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Shilpa Pathak Thakur | D. Y. Patil Deemed to be University, Maharashtra, Mumbai,India |
How to Cite
Use the following formats to cite this article in your research.
APA Style
Thakur, Shilpa Pathak (2025). Study of Customer Relationship Management (CRM) and Its Impact on Business Growth. International Journal of Advance Research and Innovative Ideas In Education, 4(5), 1258-1263.
MLA Style
Thakur, Shilpa Pathak. "Study of Customer Relationship Management (CRM) and Its Impact on Business Growth." International Journal of Advance Research and Innovative Ideas In Education, vol. 4, no. 5, 2025, pp. 1258-1263.
IEEE Style
Shilpa Pathak Thakur, "Study of Customer Relationship Management (CRM) and Its Impact on Business Growth," International Journal of Advance Research and Innovative Ideas In Education, vol. 4, no. 5, pp. 1258-1263, 2025.
Vancouver Style
Thakur Shilpa Pathak. Study of Customer Relationship Management (CRM) and Its Impact on Business Growth. International Journal of Advance Research and Innovative Ideas In Education. 2025;4(5):1258-1263.
Harvard Style
Thakur, Shilpa Pathak (2025) 'Study of Customer Relationship Management (CRM) and Its Impact on Business Growth', International Journal of Advance Research and Innovative Ideas In Education, 4(5), pp. 1258-1263.
Chicago Style
Thakur, Shilpa Pathak. "Study of Customer Relationship Management (CRM) and Its Impact on Business Growth." International Journal of Advance Research and Innovative Ideas In Education 4, no. 5 (2025): 1258-1263.
Turabian Style
Thakur, Shilpa Pathak. "Study of Customer Relationship Management (CRM) and Its Impact on Business Growth." International Journal of Advance Research and Innovative Ideas In Education 4, no. 5 (2025): 1258-1263.
Related Research
Evaluation of Frontline Service Quality at Urdaneta City University Through the RATER Model
PDF Unavailable
The Influence of Human Resource Management Practices on Organizational Performance: Evidence from CRDB Bank Branches in Mbeya City, Tanzania
PDF Unavailable
ECONOMIC EVALUATION OF SISAL PRODUCTION AND ITS IMPACT ON HOUSEHOLD INCOME IN THE TANGA REGION, TANZANIA
PDF Unavailable
The Business Environment of Marks & Spencer and Intercontinental Hotels Group: An Analytical Study
PDF Unavailable
Business Strategy Analysis of KFC: Strategic Planning, Positioning, and Implementation
PDF Unavailable
Application of Machine Learning Algorithms for car type classification in Vietnam Market
PDF Unavailable