Study on the Role of AI in Personalized Marketing and Customer Experience
Abstract & Details
Research Area
Marketing Management
Keywords
Artificial Intelligence
Personalized Marketing
Customer Experience
Predictive Analytics
Abstract
Artificial Intelligence (AI) has revolutionized personalized marketing by enabling businesses to analyze customer data and deliver tailored experiences. This study explores the role of AI in enhancing marketing strategies and improving customer engagement through techniques such as machine learning, predictive analytics, and automated customer interactions. By reviewing existing literature and analyzing survey data, the study identifies key trends, opportunities, and challenges in AI-driven marketing. The findings suggest that AI significantly enhances targeted marketing efforts and customer satisfaction, but ethical considerations and data privacy issues require further research.
License
This work is licensed under a Creative
Commons
Attribution-ShareAlike 4.0 International License.
Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Shilpa Pathak Thakur | D. Y. Patil Deemed to be University, Maharashtra, Mumbai,India |
How to Cite
Use the following formats to cite this article in your research.
APA Style
Thakur, Shilpa Pathak (2025). Study on the Role of AI in Personalized Marketing and Customer Experience. International Journal of Advance Research and Innovative Ideas In Education, 4(3), 2645-2650.
MLA Style
Thakur, Shilpa Pathak. "Study on the Role of AI in Personalized Marketing and Customer Experience." International Journal of Advance Research and Innovative Ideas In Education, vol. 4, no. 3, 2025, pp. 2645-2650.
IEEE Style
Shilpa Pathak Thakur, "Study on the Role of AI in Personalized Marketing and Customer Experience," International Journal of Advance Research and Innovative Ideas In Education, vol. 4, no. 3, pp. 2645-2650, 2025.
Vancouver Style
Thakur Shilpa Pathak. Study on the Role of AI in Personalized Marketing and Customer Experience. International Journal of Advance Research and Innovative Ideas In Education. 2025;4(3):2645-2650.
Harvard Style
Thakur, Shilpa Pathak (2025) 'Study on the Role of AI in Personalized Marketing and Customer Experience', International Journal of Advance Research and Innovative Ideas In Education, 4(3), pp. 2645-2650.
Chicago Style
Thakur, Shilpa Pathak. "Study on the Role of AI in Personalized Marketing and Customer Experience." International Journal of Advance Research and Innovative Ideas In Education 4, no. 3 (2025): 2645-2650.
Turabian Style
Thakur, Shilpa Pathak. "Study on the Role of AI in Personalized Marketing and Customer Experience." International Journal of Advance Research and Innovative Ideas In Education 4, no. 3 (2025): 2645-2650.
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