Study on the Influence of Influencer Marketing on Consumer Purchase Intentions

Shilpa Pathak Thakur

Study on the Influence of Influencer Marketing on Consumer Purchase Intentions

February 2025

Vol-4, Issue-3

Paper ID: 25779

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Marketing Management

Keywords

Influencer Marketing Consumer Purchase Intention Social Media Engagement Influencer Credibility

Abstract

Influencer marketing has emerged as a powerful tool in shaping consumer behavior, leveraging social media influencers to drive purchase decisions. This study examines the impact of influencer credibility and engagement levels on consumer purchase intentions. The analysis of survey data reveals a strong positive correlation between influencer credibility and purchase intention (0.85) and an even stronger correlation between engagement level and purchase intention (0.87). These findings suggest that highly credible and engaged influencers significantly enhance consumer trust and buying behavior. The study contributes to the existing literature by highlighting the importance of engagement in influencer marketing strategies. Future research should explore the long-term effects of influencer marketing on brand loyalty and consumer trust.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Shilpa Pathak Thakur	D. Y. Patil Deemed to be University, Maharashtra, Mumbai,India

How to Cite

Use the following formats to cite this article in your research.

APA Style

Thakur, Shilpa Pathak (2025). Study on the Influence of Influencer Marketing on Consumer Purchase Intentions. International Journal of Advance Research and Innovative Ideas In Education, 4(3), 2639-2644.

MLA Style

Thakur, Shilpa Pathak. "Study on the Influence of Influencer Marketing on Consumer Purchase Intentions." International Journal of Advance Research and Innovative Ideas In Education, vol. 4, no. 3, 2025, pp. 2639-2644.

IEEE Style

Shilpa Pathak Thakur, "Study on the Influence of Influencer Marketing on Consumer Purchase Intentions," International Journal of Advance Research and Innovative Ideas In Education, vol. 4, no. 3, pp. 2639-2644, 2025.

Vancouver Style

Thakur Shilpa Pathak. Study on the Influence of Influencer Marketing on Consumer Purchase Intentions. International Journal of Advance Research and Innovative Ideas In Education. 2025;4(3):2639-2644.

Harvard Style

Thakur, Shilpa Pathak (2025) 'Study on the Influence of Influencer Marketing on Consumer Purchase Intentions', International Journal of Advance Research and Innovative Ideas In Education, 4(3), pp. 2639-2644.

Chicago Style

Thakur, Shilpa Pathak. "Study on the Influence of Influencer Marketing on Consumer Purchase Intentions." International Journal of Advance Research and Innovative Ideas In Education 4, no. 3 (2025): 2639-2644.

Turabian Style

Thakur, Shilpa Pathak. "Study on the Influence of Influencer Marketing on Consumer Purchase Intentions." International Journal of Advance Research and Innovative Ideas In Education 4, no. 3 (2025): 2639-2644.