Study on Neuromarketing Techniques and Their Influence on Consumer Behavior

Shilpa Pathak Thakur

Study on Neuromarketing Techniques and Their Influence on Consumer Behavior

February 2025

Vol-4, Issue-2

Paper ID: 25777

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Marketing Management

Keywords

Neuromarketing Consumer Behavior Neuroscience in Marketing fMRI EEG Ethical Concerns Advertising Effectiveness Market Research

Abstract

Neuromarketing is a growing field that integrates neuroscience with marketing to understand consumer behavior at a subconscious level. This study explores various neuromarketing techniques, including functional magnetic resonance imaging (fMRI), electroencephalography (EEG), and biometric analysis, to assess their influence on consumer decision-making. A systematic literature review approach was employed to analyze existing research on neural predictors of consumer behavior, advertising effectiveness, ethical concerns, and practical applications. The findings suggest that neuromarketing provides valuable insights into consumer preferences and purchase behavior, offering businesses a competitive edge in optimizing their marketing strategies. However, ethical challenges and high costs remain key barriers to widespread adoption. The study emphasizes the need for standardized ethical guidelines and cost-effective alternatives to enhance the applicability of neuromarketing. Future research should focus on integrating neuromarketing with traditional marketing methods to improve its reliability and effectiveness in real-world applications.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Shilpa Pathak Thakur	D. Y. Patil Deemed to be University, Maharashtra, Mumbai,India

How to Cite

Use the following formats to cite this article in your research.

APA Style

Thakur, Shilpa Pathak (2025). Study on Neuromarketing Techniques and Their Influence on Consumer Behavior. International Journal of Advance Research and Innovative Ideas In Education, 4(2), 5177-5183.

MLA Style

Thakur, Shilpa Pathak. "Study on Neuromarketing Techniques and Their Influence on Consumer Behavior." International Journal of Advance Research and Innovative Ideas In Education, vol. 4, no. 2, 2025, pp. 5177-5183.

IEEE Style

Shilpa Pathak Thakur, "Study on Neuromarketing Techniques and Their Influence on Consumer Behavior," International Journal of Advance Research and Innovative Ideas In Education, vol. 4, no. 2, pp. 5177-5183, 2025.

Vancouver Style

Thakur Shilpa Pathak. Study on Neuromarketing Techniques and Their Influence on Consumer Behavior. International Journal of Advance Research and Innovative Ideas In Education. 2025;4(2):5177-5183.

Harvard Style

Thakur, Shilpa Pathak (2025) 'Study on Neuromarketing Techniques and Their Influence on Consumer Behavior', International Journal of Advance Research and Innovative Ideas In Education, 4(2), pp. 5177-5183.

Chicago Style

Thakur, Shilpa Pathak. "Study on Neuromarketing Techniques and Their Influence on Consumer Behavior." International Journal of Advance Research and Innovative Ideas In Education 4, no. 2 (2025): 5177-5183.

Turabian Style

Thakur, Shilpa Pathak. "Study on Neuromarketing Techniques and Their Influence on Consumer Behavior." International Journal of Advance Research and Innovative Ideas In Education 4, no. 2 (2025): 5177-5183.