Study of Social Media Marketing and Its Effect on Brand Loyalty

Shilpa Pathak Thakur

Study of Social Media Marketing and Its Effect on Brand Loyalty

February 2025

Vol-4, Issue-1

Paper ID: 25776

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Marketing Management

Keywords

Social Media Marketing Brand Loyalty Consumer Engagement AI Personalization eWOM

Abstract

This study explores the impact of social media marketing on brand loyalty by analyzing engagement, customization, interaction, and electronic word-of-mouth (eWOM). With the growing influence of digital platforms, brands leverage social media to foster emotional connections and trust among consumers. The research highlights how personalized content, user-generated posts, and AI-driven marketing contribute to consumer retention and advocacy. While social media enhances brand awareness, challenges such as authenticity and commercialization remain. The findings provide insights for marketers to optimize social media strategies for long-term brand loyalty.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Shilpa Pathak Thakur	D. Y. Patil Deemed to be University, Maharashtra, Mumbai,India

How to Cite

Use the following formats to cite this article in your research.

APA Style

Thakur, Shilpa Pathak (2025). Study of Social Media Marketing and Its Effect on Brand Loyalty. International Journal of Advance Research and Innovative Ideas In Education, 4(1), 1915-1922.

MLA Style

Thakur, Shilpa Pathak. "Study of Social Media Marketing and Its Effect on Brand Loyalty." International Journal of Advance Research and Innovative Ideas In Education, vol. 4, no. 1, 2025, pp. 1915-1922.

IEEE Style

Shilpa Pathak Thakur, "Study of Social Media Marketing and Its Effect on Brand Loyalty," International Journal of Advance Research and Innovative Ideas In Education, vol. 4, no. 1, pp. 1915-1922, 2025.

Vancouver Style

Thakur Shilpa Pathak. Study of Social Media Marketing and Its Effect on Brand Loyalty. International Journal of Advance Research and Innovative Ideas In Education. 2025;4(1):1915-1922.

Harvard Style

Thakur, Shilpa Pathak (2025) 'Study of Social Media Marketing and Its Effect on Brand Loyalty', International Journal of Advance Research and Innovative Ideas In Education, 4(1), pp. 1915-1922.

Chicago Style

Thakur, Shilpa Pathak. "Study of Social Media Marketing and Its Effect on Brand Loyalty." International Journal of Advance Research and Innovative Ideas In Education 4, no. 1 (2025): 1915-1922.

Turabian Style

Thakur, Shilpa Pathak. "Study of Social Media Marketing and Its Effect on Brand Loyalty." International Journal of Advance Research and Innovative Ideas In Education 4, no. 1 (2025): 1915-1922.