APPLICATION AND PRACTICE OF "REPLACING PLASTIC WITH BAMBOO" IN CULTURAL AND CREATIVE PRODUCT DESIGN

Management

Bamboo weaving is an excellent traditional handicraft in China, but at present, there are some problems, such as conservative product categories, insufficient innovation, insufficient attraction to young consumers and low added value of products. Under the background of "replacing plastic with bamboo", bamboo woven cultural and creative products have attracted more and more attention from traditional scholars. This paper analyzes the cultural inheritance value of traditional bamboo weaving, investigates the regional characteristics of Dongyang bamboo weaving and Shengzhou bamboo weaving in Zhejiang Province, and from the perspective of modern design, applies the regional characteristics such as three-dimensional characteristics of Dongyang bamboo weaving and fancy weaving patterns of Shengzhou bamboo weaving to the design of cultural and creative products, thus making up for the lack of innovation of modern bamboo weaving cultural and creative products, and providing new ideas for the development of bamboo weaving technology. It provides more application scenarios for "replacing plastic with bamboo".

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