USING LITERATURE: EXPRESSION OF ORAL TRADITION AND LOCAL CULTURE IN THE SOCIAL MEDIA

Oral Literature

Local cultural products, whether in the form of Using (or Osing) arts, traditions, or literature, are always experiencing dynamics along with technological developments. This study aims to discuss the condition of local cultural products, especially Using literature, in the context of the development of social media. The method used is a qualitative method with an oral approach and cultural interpretation. The results of the study show that social media has become an important platform for Using literary expression. Social media plays a crucial role in preserving Using literature. This digital platform has expanded the reach of Using literature beyond geographical and generational boundaries. This study underlines the importance of synergy between traditional preservation and the use of digital technology. This study also has important implications for various parties, including the Banyuwangi local government, Using cultural figures and artists, and the younger generation. Wise and strategic use of social media can be the key to ensuring the sustainability of Using literature as an important part of Banyuwangi's cultural heritage.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.