DOES THE DEMOGRAPHIC FACTORS OF INTERNET USERS INFLUENCE THEIR ACCESSIBILITY OF ONLINE ADVERTISEMENTS – A PERCEPTIONAL STUDY

Commerce - Marketing

The internet is emerging as new virtual place to shop variety of products or services online. Because of these trends, the marketers have to adopt new strategies to communicate about their products and services to prospective consumers for ensuring their existence in the place of market. Although, there are several strategies for product promotion, advertising is one of the best marketing communications for every marketer to communicate present and prospective consumers about the products. Advertising is the business of announcing that something is for sale or of trying to persuade customers to buy a product or service. The advertising bridges the gap between the marketers and consumers by promoting ideas, knowledge and description about the products and services to target group of consumers with the help of right choice of media for advertisements. The manufacturers and advertisers make use of websites to advertise their products and services due to the accessibility of internet.

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