ANALYSIS OF INVESTMENT FEASIBILITY FOR THE PROCUREMENT OF ANATOMICAL PATHOLOGY LABORATORY INSTALLATIONS AT JASA KARTINI HOSPITAL TASIKMALAYA CITY

Management, Economy, Healthcare

Anatomic pathology services are critical in hospitals, not only for diagnosing various diseases but also for evaluating treatment outcomes and determining prognoses. Despite the growing importance of these services, few studies have focused on the feasibility of establishing an anatomic pathology laboratory. This study aims to assess the investment feasibility of procuring such a laboratory at Jasa Kartini Hospital, Tasikmalaya City, using a case study approach with both qualitative and quantitative methods. Data were collected through observations, documentation studies, and in-depth interviews with relevant informants. The study evaluated seven key feasibility aspects: market and marketing, technical and operational, management, human resources, legal, environmental, and financial. The market and marketing analysis showed strong demand forecasting and pricing strategies, while the technical and operational aspects demonstrated cost-effective use of technology, materials, and space, contributing to favorable financial outcomes. Management and HR were deemed feasible as staffing standards and management plans aligned with operational needs, while legal and AMDAL aspects were found to be in full compliance with regulations. Financially, the investment proved viable with a positive NPV of IDR 2,133,724,123, an IRR of 18.53%, a PI of 2.5, and a payback period of six years. These results indicate solid profitability and quick returns on investment. Overall, the study concludes that the investment is feasible across all seven aspects, providing recommendations for hospital management to optimize implementation and further evaluate the impact on service quality and financial performance.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.