PINK TAX: The Tenacity Of Gender Disparity In Pricing

Devika M V; Tenzin Lhadon

PINK TAX: The Tenacity Of Gender Disparity In Pricing

August 2024

Vol-10, Issue-4

Paper ID: 24831

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Business Economics

Keywords

Pink tax gender pricing disparities marketing societal expectations supply chain practices financial well-being policy solutions advocacy efforts.

Abstract

The "pink tax," or gender gap in pricing, is a phenomena that has been the subject of much contemporary study. The term "pink tax" describes the greater costs associated with goods marketed toward women as opposed to comparable goods marketed toward men. The purpose of this research work is to investigate the persistence of gender differences in pricing, particularly as they relate to the pink tax. The definition and explanation of the pink tax concept, as well as its different market manifestations, will open the article. After that, it will go over the research that has already been done on the pink tax and look at the reasons why there is still a gender pay gap. These elements consist of supply chain procedures, societal norms, and marketing and promotion tactics.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Devika M V	St. Joseph's University
2	Tenzin Lhadon	St. Joseph's University

How to Cite

Use the following formats to cite this article in your research.

APA Style

V, Devika M & Lhadon, Tenzin (2024). PINK TAX: The Tenacity Of Gender Disparity In Pricing. International Journal of Advance Research and Innovative Ideas In Education, 10(4), 2827-2834.

MLA Style

V, Devika M, and Tenzin Lhadon. "PINK TAX: The Tenacity Of Gender Disparity In Pricing." International Journal of Advance Research and Innovative Ideas In Education, vol. 10, no. 4, 2024, pp. 2827-2834.

IEEE Style

Devika M V and Tenzin Lhadon, "PINK TAX: The Tenacity Of Gender Disparity In Pricing," International Journal of Advance Research and Innovative Ideas In Education, vol. 10, no. 4, pp. 2827-2834, 2024.

Vancouver Style

V Devika M, Lhadon Tenzin. PINK TAX: The Tenacity Of Gender Disparity In Pricing. International Journal of Advance Research and Innovative Ideas In Education. 2024;10(4):2827-2834.

Harvard Style

V, Devika M & Lhadon, Tenzin (2024) 'PINK TAX: The Tenacity Of Gender Disparity In Pricing', International Journal of Advance Research and Innovative Ideas In Education, 10(4), pp. 2827-2834.

Chicago Style

V, Devika M and Tenzin Lhadon. "PINK TAX: The Tenacity Of Gender Disparity In Pricing." International Journal of Advance Research and Innovative Ideas In Education 10, no. 4 (2024): 2827-2834.

Turabian Style

V, Devika M and Tenzin Lhadon. "PINK TAX: The Tenacity Of Gender Disparity In Pricing." International Journal of Advance Research and Innovative Ideas In Education 10, no. 4 (2024): 2827-2834.