E-Shoe Mark

Computer Engineering

This research paper investigates the implementation of Augmented Reality (AR) and Virtual Reality (VR) technologies to enhance the footwear try-on experience on an e-commerce platform, specifically the E-Shoes website. The study aims to evaluate the effectiveness and user acceptance of AR/VR-based footwear try-on features in improving customer engagement and satisfaction. Through a combination of qualitative and quantitative research methods, including user surveys and usability testing, the study examines user perceptions and preferences regarding the AR/VR try-on feature. Additionally, the paper discusses the technical considerations and challenges associated with integrating AR/VR technology into the E-Shoes website, such as image capture quality, 3D modelling, and rendering capabilities. Furthermore, the research explores potential implications for online footwear retailing, including increased conversion rates, reduced return rates, and enhanced brand loyalty. The findings of this study contribute to the understanding of AR/VR applications in e-commerce and provide insights for footwear retailers seeking to leverage immersive technologies to improve the online shopping experience.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.