A STUDY ON LOGISTICS PROBLEM FACED BY CAR DEALERSHIP COMPANIES IN COIMBATORE CITY

B.COM - INTERNATIONAL BUSINESS

Automobile dealerships are essential to maintaining the efficient flow of vehicles from automakers to final customers, and the automotive sector is a major driver of economic growth. There are many automobile dealerships in Coimbatore, Tamil Nadu, India, which is home to a growing automotive industry. The purpose of this study is to look into and evaluate the logistical difficulties that Coimbatore City's auto dealerships face. The study aims to offer significant insights that can guide strategies for improving the effectiveness of logistics operations in the regional automobile market by recognizing and comprehending these problems. This study explores the complex logistical issues that Coimbatore City, a well-known center for the automotive sector, presents to car dealership businesses. Given the importance of the automobile industry to economic growth, a detailed analysis of logistics operations is required, with a particular emphasis on order fulfillment, inventory management, transportation, and warehousing. This study employs a mixed-methods research strategy to identify, evaluate, and comprehend the effects of these difficulties on the customer satisfaction and operational efficiency of automobile dealerships. The research methods include surveys, interviews, and data analysis.

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