A Study of Impact of Social Media on Buying Behavior of Youth

Priyanshu B Ramteke

A Study of Impact of Social Media on Buying Behavior of Youth

December 2023

Vol-9, Issue-6

Paper ID: 22321

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Marketing

Keywords

Social media buying behavior internet marketing

Abstract

This research is conducted to understand the role of social media on buying behavior of youth. For data collection questionnaire was floated among the college students and total responses were 104. With the rapid growth in technology people are getting advanced. Currently, social media is booming trend. Companies are using social media for advertising and reaching target audience. This study is designed to elucidate the multifaceted ways in which social media exerts its influence on the nuanced buying decisions of today's youth, within the dynamic landscape of the digital age.

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Author Information

#	Name	Institute / Affiliation
1	Priyanshu B Ramteke	Dr. Ambedkar Institute Of Management Studies and Research

How to Cite

Use the following formats to cite this article in your research.

APA Style

Ramteke, Priyanshu B (2023). A Study of Impact of Social Media on Buying Behavior of Youth. International Journal of Advance Research and Innovative Ideas In Education, 9(6), 2354-2361.

MLA Style

Ramteke, Priyanshu B. "A Study of Impact of Social Media on Buying Behavior of Youth." International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 6, 2023, pp. 2354-2361.

IEEE Style

Priyanshu B Ramteke, "A Study of Impact of Social Media on Buying Behavior of Youth," International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 6, pp. 2354-2361, 2023.

Vancouver Style

Ramteke Priyanshu B. A Study of Impact of Social Media on Buying Behavior of Youth. International Journal of Advance Research and Innovative Ideas In Education. 2023;9(6):2354-2361.

Harvard Style

Ramteke, Priyanshu B (2023) 'A Study of Impact of Social Media on Buying Behavior of Youth', International Journal of Advance Research and Innovative Ideas In Education, 9(6), pp. 2354-2361.

Chicago Style

Ramteke, Priyanshu B. "A Study of Impact of Social Media on Buying Behavior of Youth." International Journal of Advance Research and Innovative Ideas In Education 9, no. 6 (2023): 2354-2361.

Turabian Style

Ramteke, Priyanshu B. "A Study of Impact of Social Media on Buying Behavior of Youth." International Journal of Advance Research and Innovative Ideas In Education 9, no. 6 (2023): 2354-2361.