CONSUMER BEHAVIOUR TOWARDS NIKE

MANOJ .K,; DEEPAK C B; DR. PATCHA BHUJANGA RAO

CONSUMER BEHAVIOUR TOWARDS NIKE

December 2023

Vol-9, Issue-6

Paper ID: 22305

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Commerce and Management

Keywords

Nike consumer behavior purchase decisions brand image marketing athletic footwear

Abstract

Consumer behaviour in relation to Nike shoes is investigated in this abstract. Specifically, the elements that influence purchase choices are investigated, including brand loyalty, perceived quality, and marketing methods. Specifically, the research investigates how consumers' decisions are influenced by cultural trends, celebrity endorsements, and social media media. At the same time, it analyses the influence that price, perceived value, and brand image have in determining the preferences and attitudes of people with regard to Nike footwear. In the market for athletic footwear, the results add to a more in-depth knowledge of the variables that drive consumer decisions about footwear.

License

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Author Information

#	Name	Institute / Affiliation
1	MANOJ .K,	JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
2	DEEPAK C B	JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
3	DR. PATCHA BHUJANGA RAO	JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE

How to Cite

Use the following formats to cite this article in your research.

APA Style

.K,, MANOJ, B, DEEPAK C, & RAO, DR. PATCHA BHUJANGA (2023). CONSUMER BEHAVIOUR TOWARDS NIKE. International Journal of Advance Research and Innovative Ideas In Education, 9(6), 2263-2272.

MLA Style

.K,, MANOJ, et al. "CONSUMER BEHAVIOUR TOWARDS NIKE." International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 6, 2023, pp. 2263-2272.

IEEE Style

MANOJ .K,, DEEPAK C B, and DR. PATCHA BHUJANGA RAO, "CONSUMER BEHAVIOUR TOWARDS NIKE," International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 6, pp. 2263-2272, 2023.

Vancouver Style

.K, MANOJ, B DEEPAK C, RAO DR. PATCHA BHUJANGA. CONSUMER BEHAVIOUR TOWARDS NIKE. International Journal of Advance Research and Innovative Ideas In Education. 2023;9(6):2263-2272.

Harvard Style

.K,, MANOJ, B, DEEPAK C, & RAO, DR. PATCHA BHUJANGA (2023) 'CONSUMER BEHAVIOUR TOWARDS NIKE', International Journal of Advance Research and Innovative Ideas In Education, 9(6), pp. 2263-2272.

Chicago Style

.K,, MANOJ, DEEPAK C B, and DR. PATCHA BHUJANGA RAO. "CONSUMER BEHAVIOUR TOWARDS NIKE." International Journal of Advance Research and Innovative Ideas In Education 9, no. 6 (2023): 2263-2272.

Turabian Style

.K,, MANOJ, DEEPAK C B, and DR. PATCHA BHUJANGA RAO. "CONSUMER BEHAVIOUR TOWARDS NIKE." International Journal of Advance Research and Innovative Ideas In Education 9, no. 6 (2023): 2263-2272.