A Study on the Awareness of Wi-Fi Analytics Among Customers in Tracking Their Behavior

Commerce and Management

In today's increasingly digitized world, businesses and service providers are continually seeking innovative ways to understand and engage with their customers. One such method is the utilization of Wi-Fi analytics, which enables tracking and analysis of customer behavior within physical spaces. This study aims to investigate the level of awareness among customers regarding Wi-Fi analytics and its potential impact on their privacy and overall customer experience. The research employs a mixed-methods approach, combining surveys and interviews, to gather data from a diverse sample of customers in various public spaces, such as retail stores, restaurants, and hotels. Findings reveal that a substantial portion of the customer population is unaware of the use of Wi-Fi analytics to track their behavior. Moreover, the study delves into the factors that influence customer awareness, including demographic characteristics, frequency of visitation to Wi-Fi-enabled locations, and prior exposure to information on the subject. This study also explores customer attitudes toward the privacy implications of Wi-Fi analytics, shedding light on concerns and preferences, as data privacy becomes a growing concern in the digital age.

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