A STUDY ON JIO USERS SERVICE MARKETING
Abstract & Details
Research Area
Commerce and Management
Keywords
Reliance Jio
Telecom sector
Service marketing
Customer satisfaction
Customer service involvement
Customer perception
Abstract
Reliance Jio, India’s largest telecom operator, has 4.2 million users and is focused on making India a digital country. The company offers voice call services and internet WIFI for free, with a marketing strategy inspired globally. Jio is currently working on providing 5G services to its users in India, capturing a huge market share within days of its launch. The company operates a national LTE network with coverage across all 22 telecom circles and uses voice over LTE for voice services. In 2010, Reliance Industries bought a 96% stake in Info Tel Broadband Services Limited (IBSL), which was later renamed Reliance Jio Info COMM Limited (RJIL).
License
This work is licensed under a Creative
Commons
Attribution-ShareAlike 4.0 International License.
Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | SRINIDHI.M | JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE |
| 2 | DR . PACHA BHUJANGA RAO | JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE |
How to Cite
Use the following formats to cite this article in your research.
APA Style
SRINIDHI.M & RAO, DR . PACHA BHUJANGA (2023). A STUDY ON JIO USERS SERVICE MARKETING. International Journal of Advance Research and Innovative Ideas In Education, 9(6), 1986-1999.
MLA Style
SRINIDHI.M, and DR . PACHA BHUJANGA RAO. "A STUDY ON JIO USERS SERVICE MARKETING." International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 6, 2023, pp. 1986-1999.
IEEE Style
SRINIDHI.M and DR . PACHA BHUJANGA RAO, "A STUDY ON JIO USERS SERVICE MARKETING," International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 6, pp. 1986-1999, 2023.
Vancouver Style
SRINIDHI.M, RAO DR . PACHA BHUJANGA. A STUDY ON JIO USERS SERVICE MARKETING. International Journal of Advance Research and Innovative Ideas In Education. 2023;9(6):1986-1999.
Harvard Style
SRINIDHI.M & RAO, DR . PACHA BHUJANGA (2023) 'A STUDY ON JIO USERS SERVICE MARKETING', International Journal of Advance Research and Innovative Ideas In Education, 9(6), pp. 1986-1999.
Chicago Style
SRINIDHI.M and DR . PACHA BHUJANGA RAO. "A STUDY ON JIO USERS SERVICE MARKETING." International Journal of Advance Research and Innovative Ideas In Education 9, no. 6 (2023): 1986-1999.
Turabian Style
SRINIDHI.M and DR . PACHA BHUJANGA RAO. "A STUDY ON JIO USERS SERVICE MARKETING." International Journal of Advance Research and Innovative Ideas In Education 9, no. 6 (2023): 1986-1999.
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