A STUDY OF FACTORS AFFECTING CUSTOMER INVESTMENT TOWARDS LIFE INSURANCE POLICIES

DHARANI P I; ANUSHREE V; DR.PATCHA BHUJANGARAO; DR.CK SURESH

A STUDY OF FACTORS AFFECTING CUSTOMER INVESTMENT TOWARDS LIFE INSURANCE POLICIES

December 2023

Vol-9, Issue-6

Paper ID: 22253

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Commerce and Management

Keywords

Life insurance investment Customer satisfaction Investment decisions Demographic factors Benefits of life insurance Insurance industry

Abstract

Human life is the most important asset and life insurance is the most important protection to a person and his family at the time of uncertain risks or damage. The present exploratory and descriptive based study was selected with an objective to identify those factors which influence investment decisions of customers in life insurance and to analyze the benefits and the satisfaction level of customers investing in insurance. The data for the study collected from both primary and secondary data sources will be made under various statistical tools arrive at conclusion and to provide suggestions. The research concludes that demographic factors of the people play a major and pivotal role in deciding the investment of life insurance policies.

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Author Information

#	Name	Institute / Affiliation
1	DHARANI P I	JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
2	ANUSHREE V	JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
3	DR.PATCHA BHUJANGARAO	JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
4	DR.CK SURESH	JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE

How to Cite

Use the following formats to cite this article in your research.

APA Style

I, DHARANI P, V, ANUSHREE, BHUJANGARAO, DR.PATCHA, & SURESH, DR.CK (2023). A STUDY OF FACTORS AFFECTING CUSTOMER INVESTMENT TOWARDS LIFE INSURANCE POLICIES. International Journal of Advance Research and Innovative Ideas In Education, 9(6), 1976-1985.

MLA Style

I, DHARANI P, et al. "A STUDY OF FACTORS AFFECTING CUSTOMER INVESTMENT TOWARDS LIFE INSURANCE POLICIES." International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 6, 2023, pp. 1976-1985.

IEEE Style

DHARANI P I, ANUSHREE V, DR.PATCHA BHUJANGARAO, and DR.CK SURESH, "A STUDY OF FACTORS AFFECTING CUSTOMER INVESTMENT TOWARDS LIFE INSURANCE POLICIES," International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 6, pp. 1976-1985, 2023.

Vancouver Style

I DHARANI P, V ANUSHREE, BHUJANGARAO DR.PATCHA, SURESH DR.CK. A STUDY OF FACTORS AFFECTING CUSTOMER INVESTMENT TOWARDS LIFE INSURANCE POLICIES. International Journal of Advance Research and Innovative Ideas In Education. 2023;9(6):1976-1985.

Harvard Style

I, DHARANI P, V, ANUSHREE, BHUJANGARAO, DR.PATCHA, & SURESH, DR.CK (2023) 'A STUDY OF FACTORS AFFECTING CUSTOMER INVESTMENT TOWARDS LIFE INSURANCE POLICIES', International Journal of Advance Research and Innovative Ideas In Education, 9(6), pp. 1976-1985.

Chicago Style

I, DHARANI P, et al. "A STUDY OF FACTORS AFFECTING CUSTOMER INVESTMENT TOWARDS LIFE INSURANCE POLICIES." International Journal of Advance Research and Innovative Ideas In Education 9, no. 6 (2023): 1976-1985.

Turabian Style

I, DHARANI P, et al. "A STUDY OF FACTORS AFFECTING CUSTOMER INVESTMENT TOWARDS LIFE INSURANCE POLICIES." International Journal of Advance Research and Innovative Ideas In Education 9, no. 6 (2023): 1976-1985.