Analyzing the Influence of OTT Platforms over Movie Theatres

Commerce and Management

In recent years, Over-The-Top (OTT) platforms have emerged as significant disruptors in the entertainment industry, altering the landscape of film consumption and challenging the traditional dominance of movie theatres. This study investigates the multifaceted influence of OTT platforms on movie theatres, analyzing the shifts in consumer behavior, economic implications, and the overall cinematic experience. This study delves into how streaming services such as Netflix and Amazon Prime Video are altering the landscape of the traditional movie theater industry. By investigating their impact on movie theater attendance, the research aims to uncover the reasons behind this shift. It will scrutinize various aspects like convenience, content accessibility, pricing, and the overall viewing experience to grasp the evolving relationship between OTT platforms and movie theaters. Ultimately, the findings will offer crucial insights into how movie theaters can navigate and evolve within this changing media environment shaped by the burgeoning popularity of OTT platforms. Furthermore, the research scrutinizes the qualitative aspects of the cinematic experience, comparing the immersive nature of theatres with the comfort and convenience of home viewing through OTT platforms. Factors such as audiovisual quality, communal viewing, and technological advancements in both domains are examined to understand the strengths and limitations of each medium.

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