A STUDY ON MARKETING METHODS ADOPTED BY HOMEMAKERS ON PHYSIOLOGICAL NEEDS

VIGNESHWARAN D; PRANAV KRISHNA .M; DR. PATCHA BHUJANGA RAO

A STUDY ON MARKETING METHODS ADOPTED BY HOMEMAKERS ON PHYSIOLOGICAL NEEDS

December 2023

Vol-9, Issue-6

Paper ID: 22241

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Commerce and Management

Keywords

Homemakers Marketing Methods Physiological Needs E-commerce Women Entrepreneurs Online Business

Abstract

This study delves into the marketing methods employed by homemakers to address their physiological needs, with a focus on food, clothing, and shelter. Homemakers play a critical role in shaping household consumption patterns, and understanding their preferences and behaviours can provide valuable insights for businesses and marketers. The research employs a mixed-methods approach, combining surveys, interviews, and data analysis to examine the factors influencing homemakers' decision-making in the pursuit of physiological satisfaction. Through this research, we aim to shed light on the strategies and channels that effectively reach and influence this consumer group, ultimately contributing to more informed marketing strategies and product development in the context of fulfilling basic human needs.

License

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Author Information

#	Name	Institute / Affiliation
1	VIGNESHWARAN D	JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
2	PRANAV KRISHNA .M	JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
3	DR. PATCHA BHUJANGA RAO	JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE

How to Cite

Use the following formats to cite this article in your research.

APA Style

D, VIGNESHWARAN, .M, PRANAV KRISHNA, & RAO, DR. PATCHA BHUJANGA (2023). A STUDY ON MARKETING METHODS ADOPTED BY HOMEMAKERS ON PHYSIOLOGICAL NEEDS. International Journal of Advance Research and Innovative Ideas In Education, 9(6), 1919-1928.

MLA Style

D, VIGNESHWARAN, et al. "A STUDY ON MARKETING METHODS ADOPTED BY HOMEMAKERS ON PHYSIOLOGICAL NEEDS." International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 6, 2023, pp. 1919-1928.

IEEE Style

VIGNESHWARAN D, PRANAV KRISHNA .M, and DR. PATCHA BHUJANGA RAO, "A STUDY ON MARKETING METHODS ADOPTED BY HOMEMAKERS ON PHYSIOLOGICAL NEEDS," International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 6, pp. 1919-1928, 2023.

Vancouver Style

D VIGNESHWARAN, .M PRANAV KRISHNA, RAO DR. PATCHA BHUJANGA. A STUDY ON MARKETING METHODS ADOPTED BY HOMEMAKERS ON PHYSIOLOGICAL NEEDS. International Journal of Advance Research and Innovative Ideas In Education. 2023;9(6):1919-1928.

Harvard Style

D, VIGNESHWARAN, .M, PRANAV KRISHNA, & RAO, DR. PATCHA BHUJANGA (2023) 'A STUDY ON MARKETING METHODS ADOPTED BY HOMEMAKERS ON PHYSIOLOGICAL NEEDS', International Journal of Advance Research and Innovative Ideas In Education, 9(6), pp. 1919-1928.

Chicago Style

D, VIGNESHWARAN, PRANAV KRISHNA .M, and DR. PATCHA BHUJANGA RAO. "A STUDY ON MARKETING METHODS ADOPTED BY HOMEMAKERS ON PHYSIOLOGICAL NEEDS." International Journal of Advance Research and Innovative Ideas In Education 9, no. 6 (2023): 1919-1928.

Turabian Style

D, VIGNESHWARAN, PRANAV KRISHNA .M, and DR. PATCHA BHUJANGA RAO. "A STUDY ON MARKETING METHODS ADOPTED BY HOMEMAKERS ON PHYSIOLOGICAL NEEDS." International Journal of Advance Research and Innovative Ideas In Education 9, no. 6 (2023): 1919-1928.