FACTORS INFLUENCING CONSUMER PERCEPTION, LOYALTY AND BRAND ATTACHMENT TOWARDS MAGGI

SINDHUJA C; AKSHAYA DG; DR. PATCHA BHUJANGA RAO

FACTORS INFLUENCING CONSUMER PERCEPTION, LOYALTY AND BRAND ATTACHMENT TOWARDS MAGGI

December 2023

Vol-9, Issue-6

Paper ID: 22214

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Commerce and Management

Keywords

Brand Attachment Consumer Loyalty Maggi Noodles Brand Perception Marketing Influence Product Quality Consumer Satisfaction Emotional Branding

Abstract

A concise overview of the factors influencing brand attachment towards maggi, a popular instant noodles brand from consumers perspective. Maggi, a popular brand has gained a lot of legal followings over the years, and this attachment is a result of several key factors. Consumers are highly complex individuals subject to a variety of psychological and sociological needs apart from their survival needs. This study analyses the brand preference of Nestlé maggi noodles by consumers and evaluates the quality, pricing policy, media influence in consumption and consumer satisfaction. The factors discussed include taste and consistency, convenience, brand heritage, marketing and advertising, product variety, trustworthiness, price point, culture relevance, customer engagement and loyalty programs. These factors are very essential for marketers and businesses seeking to build and maintain consumers loyalty.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	SINDHUJA C	JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
2	AKSHAYA DG	JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
3	DR. PATCHA BHUJANGA RAO	JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE

How to Cite

Use the following formats to cite this article in your research.

APA Style

C, SINDHUJA, DG, AKSHAYA, & RAO, DR. PATCHA BHUJANGA (2023). FACTORS INFLUENCING CONSUMER PERCEPTION, LOYALTY AND BRAND ATTACHMENT TOWARDS MAGGI. International Journal of Advance Research and Innovative Ideas In Education, 9(6), 1779-1787.

MLA Style

C, SINDHUJA, et al. "FACTORS INFLUENCING CONSUMER PERCEPTION, LOYALTY AND BRAND ATTACHMENT TOWARDS MAGGI." International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 6, 2023, pp. 1779-1787.

IEEE Style

SINDHUJA C, AKSHAYA DG, and DR. PATCHA BHUJANGA RAO, "FACTORS INFLUENCING CONSUMER PERCEPTION, LOYALTY AND BRAND ATTACHMENT TOWARDS MAGGI," International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 6, pp. 1779-1787, 2023.

Vancouver Style

C SINDHUJA, DG AKSHAYA, RAO DR. PATCHA BHUJANGA. FACTORS INFLUENCING CONSUMER PERCEPTION, LOYALTY AND BRAND ATTACHMENT TOWARDS MAGGI. International Journal of Advance Research and Innovative Ideas In Education. 2023;9(6):1779-1787.

Harvard Style

C, SINDHUJA, DG, AKSHAYA, & RAO, DR. PATCHA BHUJANGA (2023) 'FACTORS INFLUENCING CONSUMER PERCEPTION, LOYALTY AND BRAND ATTACHMENT TOWARDS MAGGI', International Journal of Advance Research and Innovative Ideas In Education, 9(6), pp. 1779-1787.

Chicago Style

C, SINDHUJA, AKSHAYA DG, and DR. PATCHA BHUJANGA RAO. "FACTORS INFLUENCING CONSUMER PERCEPTION, LOYALTY AND BRAND ATTACHMENT TOWARDS MAGGI." International Journal of Advance Research and Innovative Ideas In Education 9, no. 6 (2023): 1779-1787.

Turabian Style

C, SINDHUJA, AKSHAYA DG, and DR. PATCHA BHUJANGA RAO. "FACTORS INFLUENCING CONSUMER PERCEPTION, LOYALTY AND BRAND ATTACHMENT TOWARDS MAGGI." International Journal of Advance Research and Innovative Ideas In Education 9, no. 6 (2023): 1779-1787.