INFLUENCE OF INSTAGRAM ON STUDENTS

Commerce and Management

An investigation of the many and varied effects that Instagram, a widely used media platform, has had on the academic, social, and psychological elements of the lives of students is presented in this article. A specific group of students enrolled in a certain course at a specific educational establishment were the subjects of the data collection process, which included both qualitative and quantitative research approaches. In light of this research, it is clear that Instagram has both good and bad impacts on students. Enhanced connectedness, possibilities for self-promotion, and creative expression are all examples of positive benefits. Negative impacts, on the other hand, include increased levels of social comparison, the possibility of engaging in addictive behaviour, and the likelihood of scholastic achievement being compromised. Furthermore, this study investigates the demographic and behavioural elements that operate as mediators of the effect of the platform being studied. On the other hand, recommendations are presented for teachers, parents, and students themselves in order to encourage positive involvement with Instagram while limiting the possible negative effects of using the platform. This research makes a significant contribution to our understanding of the continuously shifting landscape of the influence that social media has on the academic and personal lives of students.

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