A CASE STUDY ON ANALYZING THE IMPACT OF  ON CONSUMER BEHAVIOUR ANS CONSUMPTION PATTERNS

SHRUTI BOHRA; DR. PATCHA BHUJANGA RAO; DR.CK SURESH

A CASE STUDY ON ANALYZING THE IMPACT OF ON CONSUMER BEHAVIOUR ANS CONSUMPTION PATTERNS

December 2023

Vol-9, Issue-6

Paper ID: 22210

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Commerce and Management

Keywords

Blinkit consumer behavior convenience pricing user experience online grocery shopping inventory management time stress

Abstract

The purpose of this research is to investigate the impacts of Blinkit, a technology that is believed to have a substantial influence on the behavioural patterns of consumers. The research investigates the ways in which Blinkit interacts with individual consumption habits by using a mixed-methods methodology that incorporates data analysis, interviews, and questionnaires. The evaluation of customer trust, the identification of the connection between the usage of Blinkit and changes in consumption, the evaluation of awareness levels, and the evaluation of the technology's larger implications for e-commerce and retail are all important aims. The objective of this research is to give meaningful information regarding the disruptive influence that Blinkit has had on the behaviour of current consumers by integrating both quantitative and qualitative data. During the process of adapting to the shifting market, firms, legislators, and technology developers will find this knowledge to be helpful.

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Author Information

#	Name	Institute / Affiliation
1	SHRUTI BOHRA	JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
2	DR. PATCHA BHUJANGA RAO	JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
3	DR.CK SURESH	JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE

How to Cite

Use the following formats to cite this article in your research.

APA Style

BOHRA, SHRUTI, RAO, DR. PATCHA BHUJANGA, & SURESH, DR.CK (2023). A CASE STUDY ON ANALYZING THE IMPACT OF ON CONSUMER BEHAVIOUR ANS CONSUMPTION PATTERNS. International Journal of Advance Research and Innovative Ideas In Education, 9(6), 1747-1753.

MLA Style

BOHRA, SHRUTI, et al. "A CASE STUDY ON ANALYZING THE IMPACT OF ON CONSUMER BEHAVIOUR ANS CONSUMPTION PATTERNS." International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 6, 2023, pp. 1747-1753.

IEEE Style

SHRUTI BOHRA, DR. PATCHA BHUJANGA RAO, and DR.CK SURESH, "A CASE STUDY ON ANALYZING THE IMPACT OF ON CONSUMER BEHAVIOUR ANS CONSUMPTION PATTERNS," International Journal of Advance Research and Innovative Ideas In Education, vol. 9, no. 6, pp. 1747-1753, 2023.

Vancouver Style

BOHRA SHRUTI, RAO DR. PATCHA BHUJANGA, SURESH DR.CK. A CASE STUDY ON ANALYZING THE IMPACT OF ON CONSUMER BEHAVIOUR ANS CONSUMPTION PATTERNS. International Journal of Advance Research and Innovative Ideas In Education. 2023;9(6):1747-1753.

Harvard Style

BOHRA, SHRUTI, RAO, DR. PATCHA BHUJANGA, & SURESH, DR.CK (2023) 'A CASE STUDY ON ANALYZING THE IMPACT OF ON CONSUMER BEHAVIOUR ANS CONSUMPTION PATTERNS', International Journal of Advance Research and Innovative Ideas In Education, 9(6), pp. 1747-1753.

Chicago Style

BOHRA, SHRUTI, DR. PATCHA BHUJANGA RAO, and DR.CK SURESH. "A CASE STUDY ON ANALYZING THE IMPACT OF ON CONSUMER BEHAVIOUR ANS CONSUMPTION PATTERNS." International Journal of Advance Research and Innovative Ideas In Education 9, no. 6 (2023): 1747-1753.

Turabian Style

BOHRA, SHRUTI, DR. PATCHA BHUJANGA RAO, and DR.CK SURESH. "A CASE STUDY ON ANALYZING THE IMPACT OF ON CONSUMER BEHAVIOUR ANS CONSUMPTION PATTERNS." International Journal of Advance Research and Innovative Ideas In Education 9, no. 6 (2023): 1747-1753.