LOGISTICS PRACTICES AND THE PERFORMANCE OF COURIER FIRMS IN NAIROBI COUNTY

Logistics Management

The purpose of this study is to determine the Influence of Logistics Practices on the Performance of Courier Firms in Nairobi County. The specific objectives included examining the Influence of Process Automation, Logistics Business Intelligence, Strategic partnerships and Green Logistics on the Performance of Courier Firms in Nairobi County. The study was guided by the Theory of Constraints, Resource Based View Theory, Social Network Theory and the Stakeholder Theory. A Descriptive Research Design was used to conduct the study. The target Population was the 253 Courier Firms which are licensed by the Communication Authority of Kenya. The sample was obtained using the Naissiuma Formula and a total of 72 Courier Firms were targeted with each giving three participants each from Finance Department, Operations Department and Warehouse Department. This study utilised the semi structured questionnaire and the responses were obtained. The data was then checked for completeness then coded and analysed by SPSS. The response rate was 77%. The findings indicate that Process Automation Influences Performance of Courier Firms by 54%, Logistics Business Intelligence by 27%, Strategic Partnerships by 27.6%, Green Logistics by 23.9% and joint they influence the performance of Courier Firms by 30.9%. All the independent variables were significant as their P values were less than 5%. In conclusion, Process Automation plays a critical role in the Performance of Courier Firms. Logistics Business Intelligence also contributes significantly to the overall output of Courier Firms. Strategic Partnerships allow for increased market share thus contributing significantly to good performance. Green Logistics too positively and strongly impacts the Performance of Courier Firms. The study recommends increased digitization of processes and procedures, while adapting Green Logistics Practices such as Electric mobility in order to achieve cost savings and retain market competitiveness. Further may also be conducted on other Logistic Practices which assist the Courier Firms in reducing costs

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.