A FEASIBILITY STUDY ON SMILE DISHWASHING LIQUID AT CABASAGAN, BOSTON, DAVAO ORIENTAL

Business

Smile Dishwashing liquid business is a manufacturing business that deals with the distribution of dishwashing liquid to Retail stores and households in two neighboring municipalities - Cateel and Boston, Davao Oriental. The business will involve hard-working-freelance individuals that will help the distribution of product to efficiently and effectively achieve the business sales target. Dishwashing products are typically creations of a blending of surfactants, often accompanied by increasing amounts of foam or lather when in use to handwash wares such as cutlery, glasses, cooking utensils, cookware, plates, and/or bowls. In certain instances, dishwashing products have also been utilized to help clean up affected birds and other animals after mass oil spills. The hallmark of this industry is that it has a very cheap entry cost but a very high-profit margin. The product will be formulated in three different scents namely, calamansi, lemon, strawberry and avocado scent in four different sizes/volumes – 1L, 500ml, 350ml, 250ml. The business will utilize Economy Pricing Strategy in product pricing. This pricing strategy involves computing the total cost of each goods sold and adding a minimum amount of mark-up. The establishment of the business will lead to a more active economy, provide the needs of the community members, increase employment rate, contribute to government income through tax and more. The feasibility study of establishing the business will mainly determine the viability of the business to the market, attainability of its technical and human resource requirements and its financial feasibility with all factors being considered.

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